Senior Paid Social Manager

We are seeking a dynamic and results-driven Senior Paid Social Manager to lead paid social campaigns and display advertising efforts for our Home Services vertical. This role requires a proven track record of creating and managing multimillion-dollar paid social and display campaigns that drive revenue and profit, as well as generating thousands of high-quality leads with strong contact and appointment rates.

In this individual contributor role, you will collaborate closely with our Product, Marketing, Creative, and BI teams to develop innovative and data-driven strategies that align with our overall business goals.

This role is 100% in-office, here in American Fork, UT. 

What you will do:

1. Strategy Development and Execution

• Develop and implement multi-channel marketing strategies for paid social and display advertising, driving growth and profitability in the Home Services vertical.
• Define clear objectives, tactics, and KPIs tailored to lead generation campaigns.
• Innovate and execute high-impact strategies across platforms like Facebook, Instagram, TikTok, YouTube, and native ads.

2. Campaign Management

• Lead the day-to-day management, measurement, and optimization of paid social and display campaigns to improve lead volume, lead quality, and profitability.
• Set and manage channel-specific paid media goals and budgets, ensuring efficient use of multimillion-dollar resources.
• Ensure proper setup and management of link tracking, conversion pixels, and attribution models to accurately assess campaign performance.

3. Collaboration and Creativity

• Partner with product and creative teams to develop compelling, on-brand creative assets and messaging using AI tools like Runway.
• Work with cross-functional teams to find synergies across various digital marketing channels.
• Stay informed on marketing trends and identify opportunities for innovation and growth in existing and new channels.

4. Data Analysis and Reporting

• Analyze campaign performance using tools such as Google Analytics, Tableau, and Excel.
• Generate detailed reports, effectively communicating results, insights, and actionable recommendations to stakeholders.
• Maintain a high degree of curiosity and creativity in data-driven decision-making.

Who you are and what makes you qualified:

• Experience:

• 5+ years of hands-on experience managing large budgets and performance-based paid social media and display advertising campaigns.
• Prior experience in the Home Services industry is required, with expertise in lead generation and achieving high contact and appointment rates.

• Technical Skills:

• Proficiency in tools such as Google Analytics, Facebook Ads Manager, Facebook Ad Library, and AI creative platforms like Runway.
• Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution.

• Analytical and Strategic:

• Analytical and data-driven
• Skilled in interpreting complex data and developing actionable insights and strategies.

• Soft Skills:

• Positive, energetic, and solution-oriented team player with a can-do attitude.
• Strong problem-solver, self-starter, and creative thinker.
• Excellent written and verbal communication skills.