Senior Paid Social Media Buyer (Direct Response | Lead Generation)

About the Role

We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.

You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.

What You’ll Do

• Plan, launch, and optimize paid social campaigns across:
  • Meta (Facebook/Instagram)
  • TikTok Ads
  • Other emerging social platforms
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Collaborate closely with creative strategists/designers to:
  • Develop new ad angles
  • Test creatives at scale
  • Identify and scale winning ads
• Manage audience strategy, budget allocation, and campaign structure
• Continuously test and optimize:
  • Creatives, hooks, offers
  • Audiences and targeting
  • Landing pages and funnels
• Implement and manage tracking systems:
  • Pixels, Conversion API (CAPI)
  • Offline conversion tracking
  • CRM integrations

What We’re Looking For

• 5+ years experience in paid social media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in:
  • Meta Ads (required)
  • TikTok Ads (strongly preferred)
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • Creative testing frameworks
• Ability to work closely with creative teams and guide creative direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

What Success Looks Like

• You can consistently scale paid social campaigns profitably
• You hit or beat target CPLs while increasing volume
• You identify and scale winning creatives quickly
• You bring structure and predictability to lead generation

Compensation

• Competitive base + performance-based bonuses tied to:
  • Lead volume
  • CPL targets
  • Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises