Senior Planner / Brand Strategist (Health)

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

SENIOR PLANNER

WHO WE ARE

Grey Health is the culmination of the rich legacies of two powerhouse brands — Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity. 
 
Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth. 

POSITION OVERVIEW 

We are looking to add a Senior Planner to our team who will be responsible for understanding our clients’ markets, competition, and target audience insights. You will partner with senior team members to translate those insights into actionable brand strategy. You will work in a continuous effort to develop a strategic skill set to uncover the most compelling insights in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting one or two Planning Directors or Group Planning Directors and expected to manage multiple (at least three) work streams at a time.

KEY RESPONSIBILITIES 

• Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients.

• Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans 

• Uncover key customer market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage


• Articulate insights, partnering with Data Strategy, to lead with a point of view for team discussion


• Lead brand and creative strategy development including positioning, targeting, and creative brief


• Craft well written insight strategy presentations for new and existing business with an ability to analyze, reflect, distill, and story-tell


• Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification


• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies


• Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large

WHAT YOU WILL NEED: 

• High level of language and communication skills

• Ability to know a great idea when you see it, and the desire to learn how to make it better


• 3-6 years in advertising or related industry


• Experience crafting work for HCP audiences 

WHO YOU ARE: 

• Creative: Putting together two things to create a third thing no one’s ever seen before 


• Productive: Acting on ideas to make things happen and get stuff done 


• Collaborative: Focused on the greater good versus personal gain 


• Adaptable: Ready and able to embrace change 

At Grey we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued. 

Grey is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do. 

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.