Senior PPC Specialist - Performance Marketing

A company that develops the infrastructure for the Prediction Economy is seeking a skilled Senior PPC Specialist to drive its performance marketing initiatives. With a focus on optimizing and scaling PPC campaigns, you will play a crucial role in maximizing ROI and achieving business goals.

Responsibilities:

• Develop, implement, and manage PPC campaigns across various platforms.


• Analyze performance data to optimize campaigns and improve ROI.


• Collaborate with the creative team to design effective ad copy and visuals.


• Monitor market trends and competitor strategies to enhance campaign effectiveness.


• Provide regular reports on campaign performance and suggest improvements.


• Manage and allocate budgets effectively to maximize campaign impact.

• Bachelor's degree in Marketing, Business, or a related field.


• Minimum of 5 years of experience in PPC campaign management.


• Proficiency in using Google Ads, Facebook Ads, and other PPC platforms.


• Strong analytical skills with the ability to interpret data and make data-driven decisions.


• Experience with A/B testing and conversion rate optimization.


• Excellent communication skills and ability to work in a team.


• Certification in Google Ads or similar platforms is a plus.