Senior Product Manager - Digital

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Being part of the Dutch Family
Position Overview
Dutch Bros is seeking a highly motivated and experienced Senior Product Manager to join a dynamic and growing Product team. Acting as the customer and Broista advocate you will work closely with cross-functional stakeholders to define and prioritize features with the mission of providing a best-in-class experience for our customers, Broistas, and other end users.
This role will assume the responsibility for the strategic value, usability, and performance of one or more technology platforms including those such as the Dutch Bros Mobile App, Websites, and Content Management Systems, that include delivery of business-focused capabilities such as Ordering, Payments, Menu and the corresponding integrations between systems.
As the Senior Digital Product Manager, you will serve as a team leader, problem solver, mentor, and subject matter expert on relevant Systems and vertical capabilities in a new and growing team with the ability to help shape the future of the Product team at Dutch Bros.
Key Result Areas (KRAs)
Develop and implement strategies that lead to measurable improvement in customer and Broista satisfaction:
Gain clear understanding of organizational priorities and lead efforts in defining product vision, goals, and strategic roadmaps across your product domain.

Use data, analytics, competitive research, user testing and market research to create and inform roadmap, feature priority, in order to make recommendations on which new tech/tools to invest in or leverage

Influence decisions by providing technical consultation and clear recommendations through rational analysis of related technologies

Manages, prioritizes and grooms the product backlog; makes future decisions based on the value that will be delivered

Accountable for documentation of requirements, and acceptance criteria process, communicates direction and product priorities to the development team and third-party partners

Collaborate with user experience (UX) designers and usability experts to ensure that solutions provide an intuitive and user-friendly experience for our Broistas and digital customers.

Lead innovation by gathering market research and competitive analysis to identify emerging trends, assess industry competition, and recommend strategies for maintaining a competitive edge in the QSR space.

Lead delivery and execution of the Product roadmap:
Plan and coordinate all aspects of product releases, including new product and feature rollouts, bug fixes, and system enhancements, ensuring smooth transitions and minimal disruption to end-users.

Work with cross functional teams to develop release strategy – inclusive of implementation plans, training materials and release notes for new releases, features, and functionality

Collaborate with stakeholders to define test plans, conduct user acceptance testing, and gather feedback to refine product features and ensure high-quality deliverables.

Oversee definition of and report on key performance indicators (KPIs) and metrics to monitor the effectiveness and adoption of technical solutions. Produce and maintain documentation related to managed systems including roadmaps, SLA targets, knowledge base articles, features, releases, data flows, functional specification, troubleshooting, support, training, etc to be consumed by internal teams

Serve as the primary contact for vendor partners including engagement between partners and stakeholders, escalation of support issues, and collaborating to resolve technical issues

Foster a culture of collaboration and continuous improvement by evangelizing guiding principles, best practices and strategies for a growing Product team:
Mentor and collaborate with the Product team to develop the competency of technical products. Guide junior team members in strategy, alignment, analysis, and execution tasks

Participate in the development of the framework, continuous growth, and operating model of the Product team

Contribute to learning activities around modern agile design and development core practices

Actively participate in talent acquisition, development, and retention activities in support of team

Work with the cross-functional teams to continuously assess progress, disseminate lessons learned, and understand next steps to foster a fail-safe environment for all

Other duties as assigned

Job Qualifications
8+ years of experience in the QSR, Retail or Technology industry required, preferably with experience in digital products
3-5 of the required years specifically in Product Management using Agile/Scrum methodology, required

Ability to condense complex technical concepts into non-technical language for stakeholders

Experience with consumer-facing mobile and web application development, preferred

Experience with UI / UX design, and agile delivery tools such as G Suite, JIRA, Mural, Lucid Charts, preferred

Bachelor's Degree in a Related Field (Business, Business Information Systems, Information Technology, Marketing, etc.), preferred

Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels

Expertise in product management, and product and software development life cycles

Understanding of product strategy development and roadmapping tools

Experience with market research tools and techniques

Strong analytical and problem-solving skills, with the ability to translate business needs into actionable product requirements, while also condensing complex technical concepts into non-technical language for stakeholders

Knowledge of data analysis and reporting tools

Experience with Content Management Systems, preferred

Experience overseeing product releases for in-house and SaaS solutions, preferred

Certifications in product management are a plus

Skills
Collaboration

Communication

Agile Product Development

Aptitude

Business Acumen

Customer Insights

Data-Driven Decision Making

Presentations

Product Strategies

Stakeholder Management

Physical Requirements
Occasional lifting up to ten lbs.
Must be able to work in a climate-controlled office environment
Vision must be good, or corrected in order to perform essential job duties
Hearing must be good, or corrected in order to have the ability to understand information to perform essential job duties
Ability to read and write in English in order to process paperwork and follow up on any actions necessary
Sitting for extended periods of time
Manual dexterity needed for keyboarding and other repetitive tasks
Compensation:
DOE
If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!

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