Senior Product Manager, Home Loans Consumer Experience

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Who we are:

The Role

SoFi is looking for a data-driven and user-centric Senior Product Manager to help shape the future of digital home lending. In this role, you will own and evolve the end-to-end home loan experience across our digital funnel, defining product strategy and delivering differentiated member experiences that drive growth and set SoFi apart in the market.

This role is pivotal in transforming how members discover, apply for, and complete their home loan journey with SoFi. You will pair strong product instincts with rigorous experimentation to remove friction, unlock conversion, and bring innovative functionality to market that raises the bar for modern home lending.

The ideal candidate is a growth-minded builder who thrives at the intersection of user experience, product strategy, and disruptive innovation. You will work closely with engineering, design, data science, user research, marketing, operations, finance, risk, legal, compliance, and executive teams to define and prioritize the roadmap, while bridging technical and business worlds to deliver meaningful customer and business impact.

You will be expected to set ambitious goals, sweat the details, and deliver with urgency.

What you’ll do

• Define and execute a product vision that brings differentiated innovation to market and helps set a new standard for digital home lending.


• Own and prioritize the product backlog for your engineering squad, writing detailed requirements and partnering closely with developers to deliver iteratively against both near-term opportunities and long-term strategy.


• Own instrumentation and data for your products to drive deep understanding, sharper product decisions, and new growth opportunities.


• Lead experimentation to accelerate learning, uncover member insights, and drive measurable customer and business impact.


• Identify and launch new functionality that reduces friction, improves application completion, and further differentiates SoFi’s home loan offering from competitors.


• Collaborate cross-functionally across engineering, design, data science, marketing, operations, legal, compliance, capital markets, and executive leadership to translate customer needs and market opportunities into product strategy and execution.


• Operate in a fast-paced agile environment, making clear trade-offs and decisions to move quickly while maintaining focus on bigger strategic outcomes.


• Be a champion of SoFi’s values.

What you’ll need

• Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field


• 3+ years of product management experience


• Experience developing and launching features across both 1st and 3rd party platforms, while consistently prioritizing a high-quality user experience


• Superior communication skills, written and verbal. Experience presenting to executive leadership


• Experience delivering quality software that solves business and user needs


• Strong analytical and data-driven mindset; able to dive into financial and operational metrics


• Experience owning end-to-end product delivery, from discovery through launch and iteration


• High bias for action, strong ownership, and comfort operating in ambiguous, fast-moving cross-functional environments


• Passion for your users! You do right by them, always


• Ability to work with remote teams

Nice to have

• Experience with hypothesis-based product experimentation


• Experience speaking to actual users, empathizing with them and gathering insights, and translating those insights into meaningful product enhancements


• Experience in the Fintech space