Senior Product Manager, Marketing

As a Senior Product Manager, you will be responsible for developing and executing brand strategies, collaborating with cross-functional teams locally and globally, and helping shape the future of patient care through innovative marketing and field engagement activities.

What You'll Do

Strategic Brand Leadership

• Develop and execute comprehensive brand strategies to maximize product value and long-term growth.
  




• Identify market opportunities, customer needs, and key success factors to drive business performance.
  




• Translate customer insights into actionable marketing initiatives and strategic plans.
  




• Lead launch readiness and lifecycle management activities across cross-functional teams.
  

Thought Leader & Customer Engagement

• Build and strengthen relationships with key opinion leaders in hematology.
  




• Develop impactful doctor-to-doctor education programs and scientific engagement initiatives.
  




• Increase brand advocacy through strategic stakeholder engagement.
  




• Drive customer-centric initiatives utilizing both traditional and omnichannel approaches.
  

Commercial Excellence

• Lead field execution strategies to ensure strong alignment between marketing and sales teams.
  




• Develop and implement sales force plans of action (POA).
  




• Optimize customer targeting and segmentation strategies.
  




• Partner with training teams to enhance field force capabilities and product knowledge.
  

Cross-Functional Leadership

• Collaborate with Medical Affairs, Market Access, Commercial Operations, Analytics, Digital, Sales, and Global teams.
  




• Influence stakeholders across complex matrix organizations.
  




• Present business performance, strategic recommendations, and market insights to senior leadership.
  




• Manage projects and priorities to deliver results in a dynamic environment.
  

Requirements

Professional Experience

• Pharmaceutical marketing and brand management experience.
  


• Experience developing and executing commercial strategies.
  


• Experience leading cross-functional projects and stakeholder management.
  


• Experience engaging with Key Opinion Leaders (KOLs) and healthcare professionals.
  


• Experience supporting sales force effectiveness and field execution initiatives.
  

Knowledge & Technical Skills

• Strong understanding of marketing strategy, customer insights, and market research.
  


• Knowledge of sales forecasting and business planning.
  


• Basic understanding of financial management, including product P&L.
  


• Knowledge of the Japanese healthcare environment and compliance requirements.
  


• Understanding of project management principles.
  

Benefits

What Makes This Opportunity Exciting?

• Opportunity to influence treatment paradigms in a high-growth hematology market.
  


• Significant exposure to senior leadership and global stakeholders.
  


• Strategic ownership of a key brand within a specialized therapeutic area.
  


• Ability to work closely with leading hematology experts and thought leaders.
  


• High-visibility role with direct impact on patients, healthcare professionals, and business performance.
  


• Collaborative environment that encourages innovation, leadership, and professional growth.