Senior Product Manager - Plano, TX

We are seeking a Senior Product Manager to lead consumer-facing digital products from discovery through delivery and continuous iteration. This role requires a strategic and execution-focused product leader who can drive product vision, prioritize high-impact opportunities, and partner cross-functionally to deliver scalable digital experiences.

The ideal candidate will have strong experience in customer discovery, product strategy, Agile delivery, and data-driven decision-making. This role requires the ability to operate comfortably in fast-paced environments, manage ambiguity, and influence stakeholders across product, engineering, design, and business teams.

• Own and drive product strategy, roadmap, and execution for key digital product areas.


• Define product vision and align priorities with customer needs, business goals, and market opportunities.


• Create and maintain Product Requirements Documents (PRDs), Press Release and FAQ (PR/FAQ) documents, user stories, and acceptance criteria.


• Define measurable product goals, KPIs, and success metrics to evaluate business and customer impact.

• Lead customer discovery efforts including interviews, usability testing, and research sessions to understand user behaviors and pain points.


• Translate customer insights and business needs into scalable product capabilities and user experiences.


• Use qualitative and quantitative data to validate assumptions and influence product direction.

• Prioritize features and initiatives based on customer value, business impact, technical feasibility, and strategic alignment.


• Own and manage product backlogs, release planning, and feature sequencing within Agile delivery frameworks.


• Partner closely with engineering and design teams to ensure delivery aligns with product vision and customer expectations.


• Drive incremental product releases and continuous iteration based on feedback and analytics.

• Define instrumentation requirements and partner with analytics teams to establish dashboards and reporting frameworks.


• Monitor product performance, feature adoption, customer engagement, and operational metrics.


• Use experimentation, analytics, and user feedback to optimize product outcomes and guide future investments.

• Collaborate with stakeholders across engineering, UX/UI, operations, compliance, analytics, and executive leadership teams.


• Communicate product strategy, priorities, trade-offs, and roadmap updates effectively to both technical and non-technical audiences.


• Drive alignment and decision-making across multiple teams and stakeholders.

• Leverage AI-powered tools and workflows to improve product discovery, documentation, prototyping, backlog refinement, and delivery processes.


• Evaluate opportunities to incorporate AI/ML-driven capabilities into digital products and customer experiences.


• Promote modern product management practices and continuous improvement across teams.

• 7+ years of product management experience delivering consumer-facing digital products.


• Proven experience leading products from discovery through launch and post-launch optimization.


• Strong experience conducting customer research, usability testing, and product discovery activities.


• Demonstrated ability to define product strategy and prioritize features using customer insights, analytics, and business goals.


• Experience creating PRDs, user stories, acceptance criteria, and roadmap documentation.


• Strong understanding of Agile methodologies, sprint planning, backlog management, and iterative delivery practices.


• Excellent written and verbal communication skills with strong stakeholder management capabilities.


• Experience working directly with engineering and design teams in fast-paced product organizations.


• Strong analytical and problem-solving skills with a data-driven mindset.


• Ability to manage ambiguity, influence decisions, and drive alignment across cross-functional teams.

• Experience in automotive, fintech, lending, marketplace, or other digital platform-based industries.


• Experience building AI/ML-powered product features such as personalization, recommendations, or intelligent search.


• Familiarity with regulatory or compliance-driven product environments.


• Experience using PR/FAQ or similar “working backwards” product frameworks.


• Experience with experimentation platforms, analytics tools, and AI-assisted product delivery workflows.

• Product Strategy & Road mapping


• Agile Product Management


• Customer Discovery & Usability Testing


• Product Requirements Documentation (PRD)


• Feature Prioritization & Backlog Management


• Consumer Digital Product Development


• Analytics & KPI Definition


• Cross-Functional Leadership


• Stakeholder Management


• AI-Enabled Product Delivery


• Data-Driven Decision Making


• Communication & Presentation Skills