Senior Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity
As Senior Product Marketing Manager, you will be accountable for DC Mobile – Reader & Scan acquisition initiatives, messaging based on target customer segments, and reporting on acquisition initiatives.
We are a group who values data and creative problem solving equally, continuously seeking the best of left and right brain approaches.
In this role, you will drive business outcomes for DC Mobile with focus on building innovative programs, actionable tests, experiments, and relevant customer experiences to drive user acquisition.
You will partner with team members: Mobile Core and PLG product managers, ASO, Campaign, GTM Analytics, Finance and Engineering leads to develop DC Mobile performance strategy to grow our active user base and drive annual recurring revenue (ARR).
In addition, you will collaborate on broader cross-functional campaigns, experiments, and efficiency measurement with Campaign Marketing, GTM Analytics, Business Unit, and Web teams.
What you will do:
Own business performance and targets, speaking expertly on drivers of over/under performance.
Build business cases for initiatives, complete with impact sizing, assumptions, risks, benefits, and a measurement plan.
Develop a deep understanding of customers, competitors, and the market to influence product roadmap and marketing strategies.
Be the expert on what drives customer lifetime value and provide mentorship to cross-functional partners on opportunities to improve customer experience.
Cross-team teamwork: work with data, finance, product, strategy, and campaign marketing to provide input on top acquisition priorities.
Collaborate with the Analytics teams to recommend, design, and execute experiments and uncover new ways to increase acquisition and engagement.
Collaborate with product-led growth team on A/B testing price and key retention flows.
Bring together weekly RTB, QRF and Annual Operating plan commentaries based on key initiatives tracked.
What You Need to Succeed
MBA or BA/BS degree with 6+ years in Mobile product and performance marketing.
Robust analytical skills - the ability to digest large amounts of data, identify trends, pursue the most important questions, and act with data insights.
Mobile Acquisition experience a must.
Data driven decision maker, and always thinking of the customer experience and impact behind the data.
Customer-centric approach and a desire to build positive experiences for our customers.
Creative problem solver who can balance the quantitative and the qualitative insights.
A storyteller - someone who can transform complex data insights into a story.
Know how to prioritize and balance low vs. high effort initiatives based on impact sizing, available resources, and timing.
Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $106,300 -- $235,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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