Senior SEO Specialist

• This position is In-Person only at our corporate office in Las Vegas, NV. 

Swickard Auto Group is in search of a seasoned and strategic Senior SEO Specialist to spearhead the organic search strategy for our rapidly growing automotive group. The ideal candidate will be a results-driven professional with a proven track record of leading successful SEO initiatives in multi-location enterprises. This is a lead role, and we are looking for an individual who can take ownership of our SEO performance, driving qualified traffic and high-quality leads to our dealerships located across four states. As a key member of our marketing team, you will be responsible for the architecture, implementation, management and evolution of a comprehensive SEO strategy that aligns with our locations' commitment to hospitality and excellence.

Key Responsibilities

• SEO Strategy & Leadership: Develop, implement, and lead a comprehensive, data-driven SEO strategy for the Swickard Auto Group's various dealership websites. This includes setting clear goals, defining key performance indicators (KPIs), and reporting on progress to senior management.
• Local and Technical SEO: Manage and optimize our digital presence across multiple states, with a strong focus on local SEO best practices. This includes optimizing Google Business Profiles, managing local citations, and ensuring brand consistency. Conduct in-depth technical SEO audits and work with our internal team to implement necessary fixes and improvements to enhance site crawlability, indexing, and overall health.
• Content and On-Page Optimization: Collaborate  to develop a robust content strategy that targets relevant keywords and user intent throughout the sales funnel. Oversee the on-page optimization of all web properties to ensure maximum search visibility.
• Analytics and Reporting: Utilize analytics tools to monitor, analyze, and report on SEO performance. Provide actionable insights and data-driven recommendations to improve organic traffic, keyword rankings, and lead generation.
• Competitive Analysis: Conduct ongoing analysis of competitor SEO strategies to identify opportunities for growth and ensure Swickard Auto Group maintains a competitive edge in the markets we operate in. 
• Other duties as assigned.

Qualifications

• Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• Experience: 5+ years of demonstrable experience in search engine optimization, with at least 2 years in a lead or managerial capacity. Proven success in developing and executing SEO and related SEM strategies for a multi-location or enterprise-level business is essential. Experience in the automotive industry is highly preferred, but not a requirement.
• Expert-level understanding of all facets of SEO, including technical, on-page, and local SEO.
• Proficiency with enterprise SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights autonomously.
• Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across teams.
• A strategic and creative thinker with strong problem-solving abilities and a proactive mindset.
• Meticulous attention to detail and exceptional organizational skills.

Preferred, but not required

• Professional SEO certifications (Google, SEMrush, Yoast, etc).
• Exposure to SEM campaigns, strategy and implementation
• Previous automotive experience at a dealer group or OEM level
• Analysis experience with data platforms such as PowerBI, Looker Studio, Tableau, Zoho, etc

Physical Requirements

• Ability to sit for extended periods, use a computer keyboard and mouse.
• Ability to lift up to 25 pounds (e.g., promotional materials, event setup).
• Ability to stand for extended periods during events and presentations.
• Must have good visual acuity for design and presentation purposes.

Benefits of Working at Swickard

• Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Positive Culture – Be part of a supportive and collaborative team.
• Growth Opportunities – Opportunities for continued personal and professional growth.
• Competitive Compensation – Enjoy a competitive salary and comprehensive benefits package.
• We are an Equal Opportunity Employer and value diversity and inclusion at our company.

About Us

• We were founded in 2014 by Jeff Swickard in Wilsonville, OR. We’re a hospitality company that happens to sell cars, parts, and service. We are a team. Everyone plays a role in our success.
• Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
• Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
• We are consistently ranked as one of the fastest-growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?