Senior Social Media Manager

CREATE COMPELLING SOCIAL CONTENT

• Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels


• Take ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives.


• Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement.


• Collaborate with design, video, and creative teams to develop compelling content that tells a cohesive brand story.


• Support paid social efforts with creative input and content variations where needed.
  
  

COMMUNITY ENGAGEMENT

• Assist with community management and social media monitoring, responding to customer comments and escalating issues as needed 


• Facilitate conversation between customers/users and recognized brands, engaging in a two-way conversation that aligns with brand values and provides a gracious customer experience


• Drive proactive measurement of customer engagement and topics of conversation, user feedback, and issues through regular reporting and conversation analysis


• Alert team to valuable user-generated content that arises; assist in curating lists of influencers and conducting intensive research around new UGC opportunities

REPORTING & COLLABORATION 

• Build monthly reports that highlight wins, learnings, and opportunities using analytics tools such as Meta Business Suite, TikTok Analytics, and Sprout (or similar) 


• Be client-facing with quarterly reporting and communications. 


• Mentor junior social team members and collaborate cross-functionally with marketing, product, and customer teams

STAY UP-TO-DATE & IN THE KNOW

• Research and share new approaches to social media engagement


• Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture


• Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels

JOB REQUIREMENTS

• BA/BS in Marketing, Communications, Journalism, or other related field 


• 5+ years of experience or project work creating and implementing social media strategies 


• Living in the Raleigh-Durham area


• Understanding of digital marketing and a desire to grow within the industry.


• Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy 


• Experience shooting content with an iPhone and a professional camera


• Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing


• Understanding of current trends, meme culture, and platform nuances


• Previous experience with influencer marketing or UGC programs


• Familiarity with Google Analytics is preferred