Senior Staff Product Designer, Money

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Who we are:

The Role

SoFi is a next-generation financial services company and national bank focused on transforming personal finance through innovative technology. The Money team builds the core banking products — checking, savings, and debit/spend — that millions of consumers trust with their everyday financial lives. 

We are seeking a Senior Staff Product Designer to help lead and elevate design for Money: an opinionated design lead who will set the direction for the product experience, prototype boldly using AI, and raise the bar for visual craft, communication, and stakeholder influence.

Responsibilities:

• Lead the design lifecycle for complex, high-impact Money features: checking, savings, money movement, vaults across mobile and web.


• Drive projects from ambiguous concepts to final launch, delivering experiences that earn the trust of millions of everyday consumers.


• Help set the design direction for the Money team, proactively identifying experience gaps, challenging the status quo, and advocating clearly and confidently for quality even when it's uncomfortable.


• Leverage AI-first prototyping to rapidly explore and validate design concepts using LLM-based tools (Claude, Gemini, GPT) and vibe coding environments (Cursor, Replit), compressing the distance between idea and testable prototype.


• Partner with Product, Engineering, Data Science, and Research to shape the strategic roadmap; present design concepts compellingly to executive leadership, earning trust through a clear point of view and well-reasoned rationale.


• Communicate design decisions with precision and passion through comprehensive specs, persuasive presentations, and the ability to make the "why" behind design choices land clearly at every level of the organization.


• Bring exceptional visual design sensibility to every touchpoint, from core interaction patterns to polished, pixel-perfect executions that feel premium, clear, and trustworthy at consumer scale.


• Act as a mentor and standard-bearer within the design organization, coordinating across product areas to align the larger SoFi ecosystem and helping to grow and mature the design culture.


• Work with established design systems to ensure consistency and scalability while contributing to their evolution as Money products change and grow.

Qualifications 

• 12+ years of experience working in product design/UX roles.


• Strong design point of view, craft, and aesthetics across all common platforms (Android, iOS, & Responsive Web).


• Track record for design leadership.


• Delivered many end-to-end solutions from initial concepts to measurable outcomes.


• Strong collaboration & influence skills across cross-functional teams including research, product management, engineering, and marketing.


• AI Prototyping Fluency: Hands-on experience using LLM tools (Claude, Gemini, GPT) and vibe coding environments (Cursor, Claude Code) to rapidly explore and pressure-test design concepts.


• Ability to leverage user research, user needs, and product data to inform product definition and design solutions.


• Ability to navigate and manage senior leadership, representing design perspective and advocating for user needs in the context of business and technology drivers.


• Experience designing consumer financial products (banking, payments, or fintech) at scale — products actively used by millions of people.


• Track record designing for trust and security in consumer-facing experiences, making complex or sensitive interactions feel safe, simple, and credible.


• Strong expertise in modern design tools (Figma, Cursor or Claude Code, etc.).


• Experience working in an Agile development environment using tools like Jira and Confluence.


• A portfolio URL, slides or PDF to submit with application with examples of mobile and responsive web product design.

Even Better

• Motion Design: Ability to use motion to guide users and create moments of delight in the UI.


• Financial Literacy UX: Experience simplifying complex financial concepts in product UI, helping everyday consumers understand and act on their money.