Senior Strategist

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

This position requires deep knowledge of current and evolving digital platforms and an understanding and strong partnership or experience with data driven solutions and analytics. The Senior Strategist, specializing in customer experience serves as the subject matter expert on customer strategies, channel recommendations, content strategy, health trends, service design, personalization in health, and targeting to build meaningful wellness interactions for brands.

Be part of a forward thinking experience strategy team, leading the go-to-market strategy for several brands. Healthcare/Pharma experience is extremely helpful as is a background in strategy/brand planning. Strong presentation skills (writing and presenting) and highly collaborative. The ability to explain complex concepts is desired.

• Craft omnichannel experiences for patients and physicians to understand channel behaviors and content needs from discovery, to consideration, to use and advocacy
• Uncover and audit the current marketing and service experiences of our client’s products to identify learnings and opportunities for optimization
• Demonstrate a strong understanding of our client’s customer and their needs and behaviors
• Demonstrate solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs
• Lead the development of insight driven strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience
• Provide thought leadership around customer experience and strategy in a collaborative, cross-functional environment
• Serve as the subject matter expert on and digital trends
• Develops best practices in content strategy, experience design, and CRM/cross-channel program design
• Demonstrate the ability to process and understand our client’s category, competitive set and their brand and business goals/objectives
• Build services that support adherence and positive behavior change
• Develop powerful presentations to communicate strategies and recommendations to internal and external teams and clients
• Partner with agency teams to ensure successful project development and handoff
• Develop 360 campaign briefs that outline how new initiatives and content will be experience across multiple channels
• Develop project briefs that provide creative teams with the appropriate fuel to produce innovative solutions (on and offline) that enhance the customer experience
• Review creative to ensure that project meets strategic objectives
• Develop meaningful metrics and recommendations for continued improvement

• BA/BS Degree (a graduate degree in relevant area is a plus)
• Additional experience or training in Experience or Behavior Design (e.g. BJ Fogg Institute)
• 2-3 years strategy, digital consulting, media and/or planning experience OR completion of a Masters Program with business/marketing focus
• Strategic/big picture thinker. Ability to problem-solve and work within a team environment
• Exceptional writing, communication and presentation skills
• Proven ability to successfully work with and guide senior-level clients and internal Agency teams
• Strong working knowledge of digital marketing tactics, including web development, email, social media, and mobile.
• Strong familiarity and understanding of emerging digital trends and technologies
• Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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