Senior Strategist, Influencer

About the Role  

The Senior Social Strategist should live and breathe all things social. You’ve got your fingers on the pulse of culture, the latest social trends, what’s driving conversation, and are fluent in the evolving social platform landscape. You have experience in contributing to and creating social strategies and defining how brands can show up on social in a meaningful way. You understand how to take the brand’s business objectives and brand strategy and translate that into where and how they show up on social. This means you have experience in building channel and content strategy, writing social briefs, analyzing social listening, identifying social insights and measuring performance against benchmarks. 

The Senior Social Strategist will take an active role in all aspects of social workstreams, collaborating with analysts, brand strategists, creatives and business leads. You’re able to both advocate for the how to make creative more social-first with their internal teams while also providing strategic POVs and recommendations for clients. 

What You’ll Do 

• Develop social insights based on social listening, data, and cultural findings 


• Write social briefs (always-on, tactical, and campaign)


• Develop social strategy, social playbooks and toolkits (inclusive of: social strategy, competitive analysis, channel strategy, content strategy, engagement strategy, content pillars, Social TOV, cultural moment identification, content calendar planning, etc)


• Recommend the content format and placement to be leveraged across social based on the objectives of the campaign taking into consideration the budget limitation


• Participate in client meetings and contribute to documents and presentations

What You’ll Need  

• 3-5 years experience in social marketing, with proven examples of strategies developed within the social media space


• Understand and apply how paid, owned and earned work together in social ecosystem


• Understand client’s business and can connect business challenges and social strategy/tactics


• Expert in understanding of social media and established understanding of the wider digital communications landscape


• Passionate about the quickly evolving digital/social media environment with a strong point of view to share with clients and colleagues


• Research skills, with the ability to generate data-based insights to weave into the strategy process


• Eye for innovation and next emerging platform or partner to consider as part of social strategy results


• Superior communication, organizational, and time management skills

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

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