DESCRIPTION
THE POSITION
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Thursday Night Football, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.
We seek a seasoned contributor to join the Amazon Ads team as Sr. US Video Strategy and GTM (VSGTM). This role will report directly to the Head of US Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. He/she will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.
Key job responsibilities
• Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
• Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Analyze and recommend trade-offs between price, volume and yield-generating strategies
• Work directly with US Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution
A day in the life
The ideal candidate will possess a revenue growth and strategic background within video and STV that enables them to drive a comprehensive go-to-market strategy for Amazon’s video advertising approach. This role will partner cross-functionally across leaders within Amazon’s video properties, and work closely with Sales to drive revenue growth in this segment.
BASIC QUALIFICATIONS
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- 5+ years of experience in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company
PREFERRED QUALIFICATIONS
- Experience interpreting data and making business recommendations
- Experience developing, leading, negotiating and executing corporate and/or business transactions
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience working and communicating with multiple stakeholders and cross functional teams, including: Product leaders, Sales, Account Management, Finance and Marketing
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133,200/year in our lowest geographic market up to $220,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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