Senior Web Analytics & Digital Experience Manager

Location: US (East Coast)

Position Summary:

Bentley Systems is seeking a strategic and technically strong Senior Manager, Web Analytics & Digital Experience to lead and evolve Bentley’s web analytics and digital experience measurement capabilities across global web properties and customer journeys.

This role will serve as a key analytics partner to Web, SEO, Content, and Digital Marketing teams, delivering actionable insights that improve website engagement, conversion performance, user experience, and digital effectiveness.

The ideal candidate combines deep expertise in web analytics and experimentation with strong business acumen and stakeholder management skills. You will play a critical role in modernizing Bentley’s digital analytics capabilities, improving measurement accuracy, and enabling data-driven optimization across the customer journey.

This role is highly visible and will directly influence website optimization, digital experience strategy, and web measurement standards across the organization.

Responsibilities:

• Lead Bentley’s web analytics and digital experience measurement strategy across global web properties


• Serve as the primary analytics partner for Web, SEO, and Content Marketing teams


• Own governance and optimization of Bentley’s web analytics ecosystem, including GA4, tag management, and digital tracking frameworks


• Partner with Digital Marketing teams to analyze landing page performance, website engagement, and digital conversion behavior


• Lead website funnel and user journey analysis to identify optimization opportunities across website experiences and conversion paths


• Deliver actionable insights and recommendations that improve website performance, engagement, and conversion outcomes


• Support experimentation and optimization initiatives, including A/B testing measurement and analysis


• Develop executive-ready dashboards and reporting in Power BI and other visualization platforms


• Collaborate with Martech and engineering teams to improve digital tracking and web measurement capabilities


• Partner with Marketing Measurement & Attribution teams to align web engagement with broader marketing measurement frameworks


• Drive continuous improvement in digital measurement capabilities, reporting standards, and analytics governance practices


• Translate complex digital behavior data into clear business insights and recommendations for stakeholders across Marketing

Qualifications:

• 8+ years of experience in web analytics, digital analytics, marketing analytics, or related fields


• Experience implementing Amplitude for end-to-end user journey tracking


• Deep expertise with Google Analytics 4 (GA4), tag management systems, and digital tracking frameworks


• Strong experience analyzing website performance, digital user behavior, and conversion optimization opportunities


• Experience with experimentation and optimization methodologies, including A/B testing analysis


• Demonstrated ability to translate complex data into actionable business insights and recommendations


• Strong stakeholder management and communication skills with the ability to influence senior leaders


• Experience building dashboards and reporting solutions using Power BI, Looker, or similar BI platforms


• Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment


• Bachelor’s or Master’s degree in a related discipline or equivalent training or experience

Preferred Qualifications:

• Experience in B2B SaaS or enterprise software environments


• Familiarity with marketing automation platforms, Salesforce, and campaign measurement frameworks


• Experience with Optimizely or similar experimentation platforms


• Experience supporting global web properties and international marketing organizations


• Familiarity with digital event tracking, customer journey analytics, and web measurement best practices

Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

What We Offer:

• A great Team and culture – please see our colleague video.


• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.


• An attractive salary and benefits package.


• A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups.


• A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected]

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