SEO & Content Specialist

Aspire Software is looking for a SEO & Content Specialist to join our team in Lebanon.

Here is a little window into our company: Aspire Software operates and manages wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

What your day will look like:

1. Research & Strategy

- Conduct SEO research and competitive analysis to uncover opportunities for content and website optimization

- Map content needs for Valpay and Sadie based on audience intent, business objectives, and search behavior

2. Keyword Research & Planning

- Identify high-value keywords and search trends using tools like Ahrefs, SEMrush, Google Keyword Planner, or Google Search Console

- Build keyword maps to inform site architecture, content strategy, and on-page SEO

3. On-Page & Technical SEO

- Optimize content, meta data, headings, and internal linking

- Collaborate with developers to ensure SEO best practices in code, performance, and UX

- Conduct technical audits and fix crawl errors, indexing issues, or broken links

4. Off-Page SEO & Link Building

- Develop ethical backlink strategies to increase domain authority

- Cultivate relationships with reputable publishers for guest posting and link acquisition

5. Content Development & Management

- Write and edit SEO-optimized content including blogs, landing pages, and long-form guides

- Align content with brand tone and user intent across various platforms (website, LinkedIn, newsletters, etc.)

6. Analytics & Reporting

- Track keyword rankings, traffic sources, and content performance using Google Analytics, Search Console, etc.

- Translate data into actionable insights and adjust strategies accordingly

- Report performance to stakeholders with clarity and precision

7. Continuous Improvement

- Stay current with evolving SEO trends, AI-powered tools, and algorithm updates

- Proactively test, learn, and implement new strategies to maintain competitive edge

- 3+ years of hands-on SEO and content writing experience, preferably in B2B SaaS or tech

- Proven ability to develop and execute successful SEO strategies across multiple channels

- Strong understanding of SEO tools (e.g., Ahrefs, Google Search Console) and comfortable

setting up, managing, and optimizing platforms like Google Search Console, Google Analytics,

and other SEO-related tools

- Excellent written English with an ability to craft compelling, user-focused content

- Familiarity with HTML/CSS and basic web technologies; experience with CMS platforms like

WordPress

- Analytical mindset with strong command of data interpretation and reporting. Proficient in

creating clear, data-driven SEO reports using Excel (pivot tables, charts, formulas, etc.)

- Experience using AI tools to accelerate content production or insights is a plus

Soft Skills

- Strategic thinker with a creative edge

- Adaptable, curious, and continuously learning

- Strong communicator who can simplify complex topics

- Detail-oriented and self-directed, with solid project management skills