SEO & Digital Content Associate

Company:

David creates tools to increase muscle and decrease fat. Their first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable. 

This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

Role and Responsibilities:

The SEO & Digital Content Associate will be responsible for improving how customers find our company, understand our products, and buy David across our owned site, third-party e-commerce, and retail channels. You will combine strategy, analytics, and structured content management to lift the brand’s visibility, increase product understanding, and drive conversion. This role reports to the Senior Director of Customer Experience and partners closely with our Marketing, Creative, Retail, and Quality teams.

This is both an analytical, systems-oriented, and creative role. You will translate data into clear priorities that increase David’s discoverability, improve product information standards, and deepen the content on our owned channels.

SEO and AI Search Visibility

• Own organic search performance across David’s website, including product visibility and organic revenue contribution.
• Set priorities for SEO work across site structure, internal linking, structured data, and keyword coverage.
• Track crawl health, indexation, rankings, and organic traffic, and turn insights into clear actions.
• Ensure David products show up accurately and competitively in agentic storefronts including Google AI Mode, Gemini, ChatGPT, and Copilot.

Owned Content and Product Education

• Launch and oversee our website’s blog, including planning, briefs, publishing, and performance tracking.
• Define what content we create for our blog and why, with clear goals tied to acquisition, conversion, and retention.
• Work with writers and subject-matter experts to produce accurate, clear, and useful content.
• Collaborate with marketing to leverage blog content for new customer acquisition and retention.

Product Information Management

• Own internal product data accuracy and completeness by maintaining David’s product data model including attributes, taxonomy, naming conventions, and governance.
• Establish and enforce internal processes for new items, product updates, and approvals, partnering closely with Quality, Creative, and Retail teams.
• Design and maintain systems that ensure product specs, nutrition facts, ingredients, claims, and visual assets remain current and aligned across channels, ensuring customer trust is maintained.

• 2-5 years of experience in e-commerce analytics, SEO/AI optimization, or owned channel content management at a DTC brand or agency, or a related role. 
• Comfort working with SEO/AI search tools, GA4 with the ability to turn findings into prioritized recommendations.
• Experience coordinating external partners or vendors with clear SLAs and follow-through.
• Genuine interest in nutritional science with an ability to distill complex information into easily digestible content.
• Structured thinker who documents processes, owns outcomes, and thrives at the lowest level of detail.

• This is a full-time role.
• Salary: $100K–$130K per year, inclusive of cash bonus based on attainment of company targets.
• Company equity opportunity.
• 100% covered Health, Vision, Dental Insurance.
• 401(k) with 4% match.
• Additional perks, such as covered gym expenses.
• Substantial and required PTO.
• We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together.