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What You’ll Do:
SEO Strategy & Roadmap – Develop and own the company-wide SEO vision, integrating technical, content, and off-page strategies across Inkitt, Galatea, and Candy Jar.
Technical SEO – Conduct comprehensive site audits; improve crawl efficiency, indexing, internal linking, and Core Web Vitals; manage structured data and sitemap health.
Keyword & Content Optimization – Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth.
On-Page SEO – Optimize metadata, headings, alt text, schema markup, and internal linking for key landing pages and story collections.
Analytics & Reporting – Set up and manage SEO dashboards, define KPIs, and track performance in GA4, GSC, Ahrefs, and other tools; communicate insights to leadership.
Cross-Functional Collaboration – Partner with Product, Engineering, and Design to implement SEO best practices and launch high-impact experiments.
Content & Link Strategy – Lead initiatives for content freshness, authority building, and outreach to expand Inkitt’s visibility and domain strength.
Competitor & Market Analysis – Benchmark performance against comparable platforms and identify whitespace opportunities.
Testing & Innovation – Continuously experiment with structure, copy, and technical improvements to drive measurable organic growth.
Who We Are Looking For:
- 6-8+ years of SEO experience with a record of delivering measurable growth at high-traffic consumer or content-driven brands.
- Expertise across technical SEO, content optimization, and analytics; comfortable using GA4, GSC, Ahrefs, Screaming Frog, and similar tools.
- Demonstrated ability to partner with Product and Engineering to scope, prioritize, and launch SEO improvements.
- Strong analytical skills and experience using data to inform decisions and measure impact.
- Previous experience in a high-growth or startup environment preferred
- Execution-oriented with a bias toward action and tangible results.
- Strategic but hands-on, comfortable moving between data analysis and content optimization.
- Collaborative communicator who works effectively with cross-functional teams and leadership.
- Detail-driven and persistent, able to diagnose and fix issues independently.
- Thrives in a fast-moving, creative culture where experimentation and ownership are valued
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