SEO Manager

Define and manage the search roadmap, prioritizing projects that advance visibility, authority, and revenue impact Partner with Digital leadership to develop search KPIs, governance, workflows, and scalable operating models Mentor junior specialists and cross-functional partners on SEO/GEO best practices, frameworks, and tooling Present search performance, trends, and strategic recommendations to leadership audiences 3-7 years of experience in SEO and search performance analysis, with at least 2-3 years operating at a lead or managerial capacity Strong technical SEO expertise, including schema, page experience metrics, indexing, and site architecture Deep understanding of AI search behavior, LLM retrieval patterns, generative ranking factors, and GEO strategy - and a finger on the pulse of how this era of search is evolving Expertise in competitive analysis, semantic search optimization, and entity‑based SEO Proficiency with SEO tools: SEMRush, Google Search Console, Looker, GA4, Screaming Frog, and AI search monitoring tools Ability to communicate search strategy, complex technical concepts, and performance insights to leadership audiences Strong collaboration leadership skills with experience guiding cross-functional teams Minimum 4-6 years in SEO, content strategy, or digital marketing roles with measurable impact on traffic and conversions Experience managing and mentoring team members or cross-functional contributors Hands-on experience with structured data, HTML/CSS, and web performance optimization Experience optimizing for AI search, LLM surfaces, or emerging generative search ecosystems Familiarity with global SEO strategy and multilingual optimization Strong analytical and reporting skills across enterprise BI and SEO platforms Expertise in SEO fundamentals, site health, indexing dynamics, and emerging search frameworks Working understanding of modern web best practices and CMS workflows Experience using Microsoft Office tools, Looker Studio, GA4, SEMRush and/or Brightedge, and other enterprise analytics tools, with a special focus on high-proficiency in Excel functions (advanced layouts and formulas) Collaborate with content teams to ensure SEO best practices in new and existing content Establish content frameworks optimized for AI retrieval, citation likelihood, semantic clarity, and entity-based authority signals Performance, Insights & Reporting Design and manage advanced dashboards and reporting for organic and AI search visibility across tools like GSC, SEMRush, Looker, and AI‑visibility tracking systems Ensure consistent documentation, scalable templates, and process adoption across content, web, and analytics teams