Sheboygan Auto Group Business Development Center Manager

Do you love working with new technologies and innovative products? We are seeking energetic individual to join our unique and fast-paced Internet Sales team. This is a great opportunity to continue your career in retail automotive and familiarize yourself with the entire dealership experience.

In this role, Sales Business Development Center (BDC) Manager oversees a dealership's lead generation team, driving showroom traffic by managing internet leads, phone calls and scheduling appointments. They train, mentor, and coach representative, set performance quotas, and monitor CRM data to maximize conversion rates and profitability. The BDC Manager acts as a bridge between the digital/phone lead and the in-store sales team, focusing on transforming prospects into qualified, scheduled showroom appointments.  

Benefits 

• Medical and Dental


• Vision Insurance


• Life Insurance 


• 401k 


• Paid Training 


• Employee discounts on products and services 

Responsibilities

• Team Leadership & Training: Recruit, onboard, and coach BDC agents on effective communication, objection handling, and scripting.


• Lead Management: Ensure timely, professional, and consistent follow-up on all inbound/outbound internet leads, phone calls, and chat inquiries.


• Performance Metrics: Monitor KPIs like contact rates, appointment show rates, and conversion rates to analyze effectiveness.


• Strategy & Collaboration: Work with sales managers to align BDC activity with inventory, promotions, and dealership sales goals.


• CRM Optimization: Maintain accurate, up-to-date documentation within the Customer Relationship Management (CRM) tool. 

• Answer customer calls and establish follows-up with sales appointments


• Respond quickly to internet, phone and live chat inquiries using email, phone and live chat scripts and templates


• Provide customers with initial product information & direct them to the appropriate dealership resources


• Present initial financing options based on customer needs


• Follow up with leads that are not ready to make an appointment or no-show


• Participate in team & process development sessions – keeping positive relationships with teammates, sales teams and dealership management


• Utilize CRM tracking system daily


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Skills / Requirements

• Experience: Typically 3-5 years in a BDC or sales management role.


• Technical Proficiency: Strong knowledge of CRM software and lead management tools.


• Communication: Excellent verbal and written skills for high-volume customer interaction.


• Leadership: Proven ability to manage, motivate, and hold a team accountable for results.


• Skills: Strong analytical, organizational, and time-management skills. 


• Team player attitude


• Prompt and courteous


• Enthusiastic personality


• Must have strong computer skills


• Willing to submit to a pre-employment background check & drug screen

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to providing a safe, drug-free work environment. Applicants must be willing to submit to a pre-employment background check and drug test. Interested candidates must possess a valid driver's license and have a satisfactory driving record.