Shopper Marketing Manager

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: This position requires up to 25% domestic travel.

People Management Responsibilities: No

Role Type: Full-Time

Position Overview

As the Shopper Marketing Manager, you’ll be the driving force behind retail activations and integrated marketing campaigns that boost visibility and sales for CELSIUS®. This is your opportunity to shape how shoppers engage with the brand across major retailers, digital platforms, and in-store experiences.

You’ll bring proven expertise in shopper and trade marketing, a knack for cross-functional collaboration, and a passion for delivering measurable impact in a dynamic, high-growth environment.

• Experience: 3–5 years in shopper or trade marketing, ideally within CPG, beverage, or food sectors
• Education: Bachelor’s degree in Marketing, Business Administration, or related field
• Strong ability to translate customer insights and category data into impactful retail strategies
• Experience with retail media networks and programmatic media (e.g., 7-Eleven Gulp Media)
• Familiarity with Circana or IRI platforms
• Strong project management and presentation skills
• Track record of driving incremental sales through trial and awareness campaigns
• Proficient in Microsoft PowerPoint and Excel
• Effective cross-functional collaborator with the ability to influence stakeholders

Key Responsibilities

• Develop and execute shopper marketing programs across national and retailer-specific campaigns
• Partner with Sales, Marketing, and Distribution to align activations with brand and retailer goals
• Collaborate with Experiential, Social, Field, Innovation, and Commercial teams to drive integrated strategies
• Use category insights and customer data to evaluate performance and optimize activations
• Integrate retail media networks and digital elements into shopper marketing plans
• Plan and execute in-store marketing activations, events, merchandising, POS, and displays
• Support development of an Omnichannel Center of Excellence to align with consumer and retail trends
• Drive display inventory growth and strategies that move shoppers from awareness to purchase
• Track and report performance metrics to ensure programs drive sales and retailer engagement
• Manage timelines, execution, and budgets across cross-functional marketing initiatives

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.