Social Media & Brand Engagement Strategist

Job Summary:
We’re looking for a creative, strategic, and data-driven Social Media & Brand Engagement Strategist to grow our brand presence and drive engagement across multiple platforms. In this role, you’ll own the development and execution of our social media strategies, craft compelling content, and actively manage our online community and reputation. You’ll collaborate closely with cross-functional teams to ensure our social media initiatives align with the broader company story brand and support lead generation and ecommerce efforts.

This position is perfect for someone who’s passionate about social media trends, thrives on creating engaging content, and loves using data to optimize performance. You’ll also play a key role in maintaining our online business profiles, managing customer reviews, and identifying influencer partnerships to amplify our reach.

Responsibilities:

• Develop Social Media Strategies - Build and maintain the master content calendar, as well as a social media strategy aligned with the company Brandscript.
• Create and Execute Engaging Content - Craft, schedule, and manage compelling, on-brand content including posts, stories, videos, and graphics that speak to our audience and promote lead generation.
• Community Management - Monitor and engage with our online communities by responding to comments, messages, and inquiries in a timely, professional manner.
• Track and Report Social Performance - Use analytics tools to track engagement, reach, and growth metrics, providing actionable insights to optimize performance.
• Collaborate with Cross-Functional Teams - Work with sales and product teams to ensure cohesive social media campaigns that align with broader company initiatives.
• Stay Updated with Social Trends - Continuously research and stay informed about emerging social media trends, tools, and strategies to keep content fresh and engaging.
• Influencer and Partnership Outreach - Identify and engage with potential influencers and partners to amplify reach and strengthen company brand presence.
• Conduct Social Media Audits - Regularly assess social media accounts, making recommendations for improvements and new opportunities.
• Engage in Online Reputation - Manage online reputation by actively monitoring, commenting on, and promoting customer reviews across platforms such as Google, Bing, BBB, and Shopper Approved.
• Monitor Online Business Profiles - Ensure company listings on Google, Bing, and directories are accurate and optimized.
• Support E-Commerce Efforts - Assist and update product content on Shopify. 
• Brand Storytelling & Concept Development – Lead the charge in creating and testing brand awareness formats such as social series and storytelling campaigns that spotlight who Safety Services Company is and what we stand for. Think vision first, product second.
• CEO Social Sync & Personalization – Align Safety Services Company social efforts with CEO platforms (LinkedIn and X) to ensure consistent messaging. Steward the CEO’s LinkedIn outreach to partners and top prospects and manage the existing “deep AI agent” system to support highly personalized, one-to-one communication.
• Marketing-Focused Design – Skilled in designing eye-catching, conversion-driven marketing materials across digital channels. Can produce graphics for social, email, and web that support brand consistency and drive results.

 Preferred Qualifications:

• Bachelor’s Degree - Marketing, Communications, or any relevant field preferred
• Proven Experience in Social Media Management – Minimum 3 years of hands-on experience managing social media platforms and developing social strategies
• Strong Writing and Visual Content Skills – Ability to write compelling social media copy and create visually appealing graphics using tools like Canva, or similar; must have a strong knowledge in digital design strategies
• Familiarity with Social Media Analytics – Working knowledge of social media analytics tools (e.g., Facebook Insights, Instagram Analytics, SEMRush and Google Analytics) to track and report on performance
• Knowledge in CRM Platforms - Working knowledge of customer relationship management platforms like SalesForce and Pardot Lightning
• Excellent Communication and Collaboration Skills – Ability to communicate effectively with internal teams and external partners using sales driven communication; can manage multiple inboxes
• Task Management - Create, utilize, and update tasks using Asana
• Passion for Social Media Trends – A keen interest in social media trends, digital marketing, and staying ahead of the curve