Social Media & Community Coordinator

Eleven Eleven is a women’s apparel and lifestyle brand based in Nashville, Tennessee. We are seeking a Social Media & Community Coordinator to lead our social presence and continue to build our highly engaged, loyal customer community.

This role is centered on content creation and brand storytelling, with full ownership over how Eleven Eleven shows up across Instagram and TikTok. You will create, post, and manage content daily while shaping the voice, energy, and consistency of the brand across all social touchpoints.

About the Role

You will own the execution of our social channels end-to-end, from ideation through filming, editing, and posting, while also driving engagement and connection with our audience.

This role requires strong creative instinct, consistency in execution, and a clear understanding of what performs on social. You should be comfortable being both behind and in front of the camera.

Must be based in Nashville, TN or willing to relocate.

Responsibilities

Content Creation & Social Execution

• Plan, create, and post daily content across Instagram and TikTok
• Film and edit short-form video content optimized for platform performance
• Maintain a consistent visual and tonal identity aligned with the brand
• Identify trends and adapt them in a way that fits Eleven Eleven
• Ensure content is posted consistently and on schedule
  

Social Channel Ownership

• Manage all brand social accounts, including feed, stories, and short-form video
• Monitor performance and adjust content direction based on engagement and reach
• Maintain a strong, consistent brand voice across all platforms
• Execute content calendars aligned with launches, drops, and campaigns
  

Community Engagement & Growth

• Actively engage with our audience through comments, DMs, and interactive content
• Build a strong sense of connection between the brand and customer
• Create content and moments that encourage participation and sharing
• Support initiatives that deepen customer loyalty and brand affinity
  

Brand Presence & Storytelling

• Bring the brand to life through behind-the-scenes content and real-time storytelling
• Capture moments across the business including product, team, and events
• Contribute ideas for recurring content formats or series
• Stay aligned with the brand’s aesthetic and positioning in all outputs

Qualifications

• 1–3+ years of experience managing or creating content for social media accounts (brand or personal)
• Strong understanding of Instagram and TikTok platforms, trends, and best practices
• Proven ability to create engaging short-form video content
• Proficiency in video editing (CapCut, Adobe Premiere, or similar tools)
• Strong visual eye and understanding of composition, pacing, and storytelling
• Comfortable being on camera and representing the brand

Additional Attributes

• Highly consistent and execution-focused
• Strong sense of taste aligned with the Eleven Eleven brand
• Fast-moving and adaptable to trends and real-time content opportunities
• Strong communicator with attention to detail
• High ownership over content performance and output quality

What This Role Requires

• Daily, hands-on content creation and posting
  Clear understanding of what drives engagement and growth
• Ability to translate brand identity into compelling social content
• Accountability for the performance and consistency of all social channels

Benefits

• Unlimited PTO
• Summer Fridays
• Mental Health & Sick Days
• Employee Discounts (40% off full-price items)