Social Media & Content Manager

What is the Role

Elastic is looking for a creator-first, strategic content leader to drive the day-to-day execution on our social platforms, with a particular focus on evolving YouTube as a core storytelling and discovery channel. Reporting to the Head of Social Media & Editorial, this role is responsible for creating standout, platform-native content and shaping how Elastic’s stories show up across social, from short-form, in-feed moments to longer-form, narrative-driven programming designed to build depth, credibility, and sustained audience engagement.

We’re looking for someone who makes content, understands platform-native storytelling (especially video), and has the strategic judgment to translate broader editorial direction into high-impact social and YouTube programming.

What You Will Be Doing

Content creation & platform execution

• Create original, platform-native content for social (primarily LinkedIn) and YouTube, with a strong emphasis on video, visual storytelling, and emerging formats


• Own Elastic’s Social Media (LinkedIn, X, Bluesky, Instagram) and YouTube channel strategy and execution, including programming approach, publishing cadence, and content optimization


• Translate editorial direction and story priorities into social- and video-first content that performs on each platform


• Partner with designers, video teams, and creators to develop compelling assets that feel native, timely, and distinctive

Social & YouTube leadership

• Lead the day-to-day social media and YouTube content engine, ensuring consistency, quality, and momentum across channels


• Shape how Elastic shows up across LinkedIn, X, YouTube, and emerging platforms, with a strong understanding of format, audience, and algorithms


• Help define best practices for video, creator-led content, and platform experimentation

Strategic collaboration

• Work closely with the Storyteller lead to ensure social and video content aligns to the broader narrative and editorial through-line


• Partner with Product Marketing, PR, Brand, and Executive Comms to support launches, announcements, and tentpole moments


• Collaborate with agency partners on strategy, analytics, and social listening while retaining strong in-house creative ownership

Performance & optimization

• Monitor performance across social and YouTube, focusing on engagement, retention, and audience growth, not just vanity metrics


• Use insights to iterate on formats, storytelling approaches, and publishing strategy


• Contribute to reporting and performance reviews that inform broader social and editorial strategy

What You Bring

• 6+ years of experience in social content, digital media, or video-led storytelling roles


• A strong creator portfolio, especially in social video or YouTube-adjacent formats


• Deep understanding of social content performs, including algorithms, formats, and audience behavior


• A strong curiosity and working knowledge of AI-powered tools, with a passion for using AI to streamline workflows, surface insights, and accelerate content development


• Experience translating complex or technical topics into clear, engaging visual and video content


• Strong creative judgment paired with strategic thinking. You know when to experiment and when to optimize


• Comfort working cross-functionally in a fast-paced, distributed environment


• Excellent communication skills and the ability to collaborate closely with writers, editors, designers, and strategists

Bonus Points

• Experience building or evolving a branded YouTube channel


• Background in B2B tech, developer audiences, cybersecurity, or AI


• Experience working alongside agencies while owning in-house execution


• Experience with paid social amplification, including post boosting, thought leader ads, and collaborating with demand or paid media teams to extend the reach and impact of high-performing organic content.


• On-camera experience or comfort directing talent and subject matter experts

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