Social Media & Content Manager

Job Summary:

Core Duties

• Manages the development and delivery of content to all organizational websites
• Selection and creation of content to be published on websites representing XPEL
• Ensuring content supports the organization’s marketing or public relations strategies and presents a consistent message.
• Measure and report performance, use analytics to determine future and content strategy
• Own the development and maintenance of a content calendar, for daily operational use and forecasting/planning social media needs
• Support other marketing, branding and promotional activities as necessary to support XPEL’s sales and marketing objectives
• Potential travel to events to capture content for social platforms
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media for national and international market presence
• Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all the company’s products and services
• Measure the impact of social media on the overall marketing and communication campaign efforts
• Responsible for all QA associated with the release of new online content.

Basic Qualifications

• BS/BA in Marketing, communications, or equivalent experience
• 4+ years of broad social media and marketing experience
• Experience managing the entire social media platform for growth-oriented Company
• Advanced knowledge Facebook, Instagram and Twitter social media platforms
• Above average experience and knowledge of content management platforms, social media integrations and proficiency with Microsoft Office Suite or other word processing software
• Strong written & verbal communication skills (Must also need to be comfortable on camera during social media live stream)
• Ability to work well with others both in person and across other offices through remote communications
• Excellent communication skills, including the ability to effectively communicate and integrate with geographically dispersed leaders and teams
• Strong problem-solving ability with prioritization and attention to detail
• Ability to travel ~10% of the time

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.