Social Media & Content Marketing Manager

Job Title: Social Media & Content Marketing Manager

Classification: Exempt

Reports to: Vice President of Marketing

JOB DESCRIPTION

Summary/Objective 

The Social Media & Content Marketing Manager is responsible for leading Wild Republic’s organic social media presence, content execution, community engagement, and consumer-facing campaign support across B2B and B2C channels.

This role manages day-to-day social media execution, content planning, influencer and UGC coordination, and brand storytelling across digital platforms while helping support broader marketing campaign execution and brand engagement initiatives.

The ideal candidate is creative, organized, trend-aware, highly collaborative, and passionate about building engaging brand experiences across social and digital channels.

Essential Functions

Social Media Management

- Manage Wild Republic’s organic social media channels including Instagram, TikTok, Facebook, LinkedIn, and emerging platforms 

- Develop and maintain social content calendars aligned with marketing campaigns, product launches, seasonal priorities, and brand initiatives 

- Publish, schedule, and manage social content across channels 

- Ensure consistent brand voice, tone, and messaging across all social platforms 

Community Management & Engagement

- Monitor and respond to comments, messages, tags, and customer engagement across social channels 

- Support timely and professional communication with consumers, retailers, influencers, and brand partners 

- Escalate customer concerns and reputation-related issues when appropriate 

- Help foster an engaging and positive brand community 

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Content Planning & Brand Storytelling

- Coordinate and manage social content planning tied to product launches, campaigns, conservation initiatives, retail partnerships, seasonal moments, and company events 

- Partner closely with the Creative team to coordinate social assets, photography, video, and campaign creative 

- Help identify storytelling opportunities that support brand awareness and customer engagement 

- Support development of content ideas, captions, campaign concepts, and engagement opportunities

Influencer, Creator & UGC Coordination

- Support outreach and coordination with influencers, creators, and UGC partners 

- Help manage creator timelines, communication, and content collection –

- Coordinate user-generated content opportunities and community participation initiatives 

- Support brand ambassador and influencer engagement activities 

Campaign & Event Marketing Support

- Support execution of consumer-facing marketing campaigns across social and digital channels 

- Coordinate campaign messaging and rollout support with Ecommerce, Creative, and Marketing Operations teams 

- Support live social coverage and content creation during tradeshows, events, activations, and brand experiences 

- Assist with promotional and campaign reporting as needed  

Sponsorships & Partnerships

- Support corporate sponsorships, brand partnerships, and collaboration opportunities

- Help manage relationships and communication with partners, organizations, and event contacts

- Coordinate partnership deliverables, travel coordination, schedules, and promotional materials as needed

- Assist with sponsorship activations, co-branded initiatives, and community engagement opportunities

- Support preparation materials for events and partnership meetings including agendas, bios, product support, and coordination details

Work Environment

- Office

Position Type/Expected Hours of Work

- Fulltime 

Core Values

At Wild Republic, we strive to maximize the positive impact we make on our customers, our community and our planet. That’s why we stand behind our core company values. 

Required Education and Experience

- 2–5+ years of experience in social media, content marketing, digital marketing, or community management 

- Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and short-form video trends 

- Strong written communication and copywriting skills 

- Experience managing social media scheduling and analytics platforms 

- Strong organizational and project coordination skills 

- Ability to manage multiple priorities in a fast-paced environment 

- Collaborative mindset with strong attention to detail 

- Passion for storytelling, consumer brands, and digital engagement

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the company.

EEO Statement

Wild Republic is an Equal Opportunity Employer. Applicants for ancestry, veteran, hiring, training, transfer, promotion, pay, benefits, lay-off, demotion or termination of employment will be made without consideration of race, color, religion, sex, sexual orientation or preference, gender identity, national origin, age, disability, military status, or any other protected classification under applicable federal, state or local law.