Social Media and Content Specialist

Position Overview

The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making.

Key Responsibilities

Content Development & Creative Execution

• Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging


• Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns


• Design and edit graphics using approved tools and templates to support content and campaign needs


• Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations

Social Media Channel Management

• Manage, schedule, and publish content across multiple social media platforms


• Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts


• Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines


• Support online reputation management through proactive monitoring and response coordination
  
  

Strategy, Performance & Analytics

• Track, analyze, and report on content and campaign performance using platform analytics and reporting tools


• Identify trends, audience insights, and high-performing content to inform ongoing optimization


• Make real-time adjustments to content and messaging based on performance data and emerging trends


• Provide actionable insights and recommendations to marketing stakeholder

Cross-Functional Collaboration

• Partner with team to support business goals and campaign initiatives


• Contribute to content and social media strategy discussions and planning sessions


• Align social content with broader marketing, brand, and communications strategies
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable


• Demonstrated experience writing professional, engaging copy for digital audiences


• Working knowledge of social media management, scheduling, and analytics tools


• Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms


• Strong organizational skills with the ability to manage multiple priorities and deadlines

Key Competencies

• Strategic and analytical thinking


• Strong written and visual communication skills


• Attention to detail and brand consistency


• Ability to adapt quickly in a fast-paced digital environment


• Collaborative mindset with a high degree of accountability

References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.