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About Cogent Analytics
We’re a fast-moving consulting firm serving small to mid-sized businesses nationwide. From strategy to execution, our marketing department delivers real ROI without the fluff. Our team works across SEO, content, paid ads, and digital marketing to help clients grow. Now, we’re looking for a Social Media & Meta Ads Specialist who can create, launch, and manage content and paid ads with speed, strategy, and no hand-holding.
Job Summary
The Social Media & Meta Ads Specialist is responsible for creating and executing social media content, managing Meta advertising campaigns, and sending monthly client email newsletters. This role supports a variety of small to mid-sized business clients, most of whom rely on us to build their social presence from scratch. You’ll be taking direction from Account Managers, who will assign tasks with clear deliverables and expectations.
Each task, whether it’s a post, ad setup, or email, should typically take no more than a couple of hours to complete, and most assignments will have a maximum one-week turnaround. This is a fast-paced, execution-focused role that requires organization, efficiency, and strong communication. The ideal candidate is a proactive doer who’s confident in juggling multiple accounts in small doses while staying highly accountable to deadlines and performance expectations.
You may be a good fit if you are:
- Organized, self-driven, and good at meeting deadlines
- Comfortable creating full social media accounts and content calendars from scratch for small businesses
- A confident communicator who overcommunicates status updates, blockers, and questions to keep projects on track
- Able to work quickly and efficiently (most deliverables should take no more than 1–2 hours)
- Available during business hours (8 AM–5 PM EST) and able to commute to our Greensboro, NC office 3 days a week (flexible upon request)
Social Media & Content Creation
- Build and manage social media accounts from scratch (primarily LinkedIn, occasionally Facebook/Instagram)
- Create and schedule engaging social media posts using platform best practices
- Write posts, source images, and create basic graphics (Canva or similar)
- Strategically select platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest) based on each client’s goals
- Create short-form videos or Reels
- Strategize with client on content they may need to capture for you to work with
Meta Ads & Strategy
- Create and run paid Meta ad campaigns (including Pixel setup, conversions/events setup, tracking, and optimization)
- Advise clients on budget and campaign strategy based on their goals, industry, and target audience to ensure effective ad performance and ROI
- Monitor and optimize performance; Prepare performance summaries and discuss campaign data with clients
Email Marketing
- Write, design, and send monthly email newsletters via Mailchimp (or Constant Contact/HubSpot as needed)
- Create email templates for clients to use if needed
- Use client-approved content or simple templates for consistent delivery
Collaboration & Execution
- Meet tight deadlines: Most deliverables are expected within one week of assignment, while others will be monthly recurring tasks for clients
- Collaborate with account managers and stay responsive via Teams chats & calls, ClickUp, or emails.
- Provide status updates and flag blockers early (overcommunication is a must)
- Manage ~15–20 client accounts in small doses
- Stay open to learning internal social media strategies, keyword research, and marketing systems
Requirements
- 2+ years of experience in social media and/or Meta Ads management
- Proven experience managing Meta Ad campaigns, including Pixel setup, events setup, and optimization
- Familiarity with email marketing platforms like Mailchimp, Constant Contact, or HubSpot
- Must be available during standard working hours: 8:00 AM – 5:00 PM EST (with 1-hour lunch)
- Must commute to Greensboro, NC office 3 days per week
- Ability to work quickly—most deliverables should take no more than 1–2 hours each
- Strong organizational and communication skills; overcommunication is a requirement
- Must be coachable and willing to adapt to company-specific workflows and strategy
Programs / Software You’ll be Using
- Meta Business Suite / Ads Manager (required)
- Mailchimp (or similar platforms)
- Canva or basic graphic editing tools
- ClickUp
- LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest
Working Conditions
- This position is hybrid with three in-office days per week in Greensboro, NC
- Must be able to sit or remain at a computer for extended periods of time
- Fast turnaround is expected—each task is typically time-boxed for speed and efficiency
- If working in a hybrid capacity, you must provide your own computer and work from an appropriate, professional setting, preferably a home office with strong Wi-Fi and dual monitors to support efficient task execution.
$52,500 - $60,000 a year
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