Social Media Content Creator

About Cloudco Entertainment: Cloudco Entertainment (formerly American Greetings Entertainment) is an entertainment studio with a wide range of properties, including Care Bears, Madballs, and Holly Hobbie. We develop multi-platform entertainment franchises across all media channels, supported by extensive consumer merchandising programs. Our goal is to immerse both children and adults in the beloved brands they love through strategic partnerships, global distribution, and creative content. At Cloudco, we produce and distribute stories that inspire smiles, creating unforgettable experiences for our fans around the world.

General Summary:

Cloudco Entertainment is seeking a creative, brand-saavy Social Media Content Creator to join our dynamic marketing team. You’ll be responsible for concepting and producing high-quality visual content for Cloudco’s brands, primarily short-form videos like TikToks and Instagram Reels. This role requires a unique ability to blend current trends, leverage existing brand assets, and deliver key messaging in a visually engaging way – all while staying true to the colorful, playful, nostalgic-yet-modernized Care Bears tone. This is a hands-on role where your expertise in video editing, motion graphics, and visual storytelling will play a key role in maintaining our brand identity across all channels.

Location: Cleveland office (Hybrid)

Preferred Qualifications: 

• Familiarity with current trends in digital media, social platforms, and audience engagement strategies. 
• A strong portfolio showcasing a range video editing and digital content creation.

Essential Duties and Responsibilities:

• Create short-form video content, primarily TikToks and Instagram Reels, that blend trending formats and audio with Care Bears’ brand voice and visual identity. Incorporate existing Care Bears footage, artwork and brand elements into socially relevant content.
• Edit and animate video content using motion graphics tools Adobe Creative Suite (After Effects, Premier Pro, Photoshop, Illustrator, etc), as well as Canva, CapCut, and other editing tools to produce polished final content. 
• Use Adobe Illustrator, or Canva, to design and adapt existing content library for digital stickers, wallpapers and other social elements. 
• Stay up to date on TikTok and Instagram trends, memes, audio and editing techniques. Recommend ways to vet and adapt for Care Bears.
• Maintain consistency in style and quality across all visual content, ensuring alignment with Cloudco’s IP brand guidelines. 
• Participate in brainstorming sessions with the Marketing team and the Social Media Manager to develop fresh visual concepts that align with social campaign themes and audience engagement strategies. Assist Social Media Manager with planning and scheduling content. 
• Occasionally appear on-camera or providing voiceover for brand videos, when appropriate.
• Occasionally assist in organizing and managing photo/video shoots, including event-based photography and product shoots.

Minimum Qualifications:

• At least 2 years of experience creating short-form social media content for TikTok, Instagram Reels and similar platforms.
• A degree in Visual Communications, Motion Graphics, Graphic Design or a related field.
• Proficiency in video editing for short-form content (Premier Pro, CapCut, TikTok and Instagram in-app tools).
• Strong skills in Adobe Illustrator for creating and adapting vector graphics from an existing content library.
• Familiarity with Care Bears over the decades, from the original 80’s series to the most recent Care Bears: Unlock the Magic series.

Knowledge, Skills & Abilities:

• Passion for, and experience in, creating trend-led content for Instagram and TikTok.
• Understanding of competitive landscape.
• Understanding of social media analytics and performance metrics, using tools like Meltwater, Sprout Social or Hootsuite.
• Excellent time management and organizational skills, with the ability to meet deadlines in a fast-paced environment. 
• Ability to work independently and collaboratively in a team environment. 

What We Offer:

• Opportunity to work with globally recognized IPs, like Care Bears, known for spreading kindness and positivity through everything we do, both on-screens and behind the scenes. You’ll be part of a creative team that values new ideas and encourages you to make your mark in the world of social media. 
• Competitive compensation and benefits.

Physical Demands:

Typical for an office environment including computer work, sitting, and light lifting. Ability to lift up and break-up to 50 pounds.