Social Media Content Creator

Summary:

We are seeking a hands-on creator with strong creative instincts and high technical ability. Someone who is genuinely skilled behind the camera and in the edit, and who can bring ideas to life from concept through final post. The ideal candidate is confident on a shoot, efficient in the editing process, and highly attuned to evolving social trends and content formats.

The Social Media Content Creator is responsible for leading and executing strategic content planning and development, which represents the majority of the position, with a focus on aligning content decisions to brand, marketing, and business objectives. The role owns the end-to-end content process, including ideation, production, editing, and publishing across platforms such as Instagram, Facebook, and other relevant channels. This position requires strong technical proficiency in video production and editing, with the ability to create high-quality, video-first content that effectively showcases products and brand environments. The Social Media Content Creator works closely with the brand marketing team to support campaign execution and ensure consistent, on-brand storytelling across channels.

Essential Functions:

Content Planning

• Collaborate with the Manager, Social Media & Brand Marketing to develop and execute strategic content plans aligned with marketing initiatives and brand goals.
• Develop and contribute to strategic content ideation, campaign brainstorming, and creative planning across social and digital channels. 
• Own and manage the development and maintenance of the monthly social media content calendar and determine content approach based on performance insights, in collaboration with brand strategy, creative, and marketing teams. Exercise independent judgment and discretion in content strategy, creative direction, and optimization decisions with limited oversight.

Content Development

• Determine content direction and lead the creation of high-quality, original video-first content by capturing, editing, and producing assets for social media platforms including Instagram, Facebook, and others, ensuring alignment with strategic objectives. Create platform and placement-native content including short-form video, photography, graphics, and supporting creative assets designed to drive engagement.
• Edit content using approved tools and formats to meet platform specifications and brand standards.
• Assist with content creation for additional marketing channels such as email, paid digital, and web as needed.
• Ensure all content aligns with brand guidelines, voice, and visual identity.
• Prepare, schedule, and publish content across social platforms following content plans and timelines.

Community Engagement & Brand Reputation

• Monitor online reputation, sentiment, and reviews to protect and elevate the brand.

Apply sound judgment in identifying trends or risks and escalate sensitive or reputation-related concerns to the Social Media & Brand Marketing Manager as needed. Analytics, Reporting & Optimization

• Support social media reporting through analytics, social listening insights, and performance trends to optimize content, strategy, and campaigns.
• Leverage tools such as Sprout Social, Brandwatch, Google Analytics, and platform-native insights.
• Assist with gathering platform analytics and preparing reports or summaries that contribute to data-informed decisions.

Cross-Functional Partnerships

• Collaborate with marketing, PR, creative, product, and customer experience teams to ensure cohesive messaging and storytelling across channels.

Paid & Influencer Strategy

• Partner with Manager, Social Media and Brand Marketing on influencer program, including sourcing, outreach, and ongoing relationship development.
• Partner with performance marketing teams on paid social strategy and campaign execution as needed

Governance & Brand Consistency

• Maintain social media guidelines, brand voice standards, and best practices for internal and external partners.
• Ensure consistent, accurate brand representation across all social channels.
• Stay informed on social media trends, content formats, and emerging best practices relevant to brand content and determine opportunities to enhance content performance as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 3+ years of experience creating social media and/or digital marketing content 
• Strong video production and editing skills with a demonstrated ability to create engaging short-form video content
• Proficient with video editing tools such as Adobe Premier Pro, Edits or similar platforms.
• Experience creating content for platforms such as Instagram, Facebook
• Strong understanding of social media best practices, content formats, and audience engagement techniques.
• Some experience with analytics and social listening tools preferred.
• Ability to thrive in a fast-paced, creative, and collaborative environment.
• Retail or consumer-facing industry experience a plus.
• Experience managing influencers or creator partnerships preferred.

A portfolio or examples of video and social content are required as part of the application process.

Work Environment:

This is a hybrid role with work occurring in-office, in retail environments, and at public events as needed. 

Physical Demands:

Role may involve extended periods of sitting, standing, or walking, as well as occasional lifting or bending during on-site content creation.

Travel:

This role will require travel as needed.

Position Type/Expected Hours of Work:

This is a full-time position working general business hours but may be required to adjust the schedule to support the needs of the business. 

This job description is intended to convey information essential to understanding the scope of this position. It is not intended to be an exhaustive list of qualifications, skills, duties, or responsibilities associated with the role.

Equal Opportunity Employer Statement

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other protected status under applicable law.