Social Media Content Creator

About Heritage Companies

At Heritage Companies, the culture, spirit, and traditions of New Mexico shape everything we do, including how we support our teams. We’re proud to offer a workplace centered on the experience of our employees, encouraging growth and upward movement across our hotels, restaurants, and destinations. Team members enjoy special perks throughout the state, from hotel and spa discounts to savings at all Heritage restaurants, ensuring every member of the Heritage family feels connected, cared for and part or something extraordinary.

Why This Role Matters

Do you love storytelling, hospitality, food, travel and creating content that captures unforgettable experiences?

We are looking for a Social Media Content Creator to help showcase some of New Mexico’s most unique hotels, restaurants and hospitality experiences through engaging digital content and social storytelling.

In this role, you will create content across luxury hotels, restaurants, bars, events and lifestyle experiences while helping bring our brands and culture to life online. From filming behind-the-scenes moments in the kitchen to capturing rooftop sunsets, live entertainment and guest experiences, no two days are the same.

This is the perfect opportunity for someone who thrives in creative environments, stays on top of social trends and wants to build content for brands rooted in culture, community and hospitality.

What You’ll Do:

• Create engaging photo and video content for social media
• Capture experiences across hotels, restaurants, events and nightlife
• Produce Instagram Reels, TikToks, stories and trend-driven content
• Collaborate with teams across multiple hospitality brands
• Help grow brand awareness and audience engagement
• Showcase company culture and employee experiences
• Travel between local properties and events for content shoots

Why You’ll Love Working With Us

• Opportunity to create content for iconic New Mexico hospitality brands!
• Access to unique hotels, restaurants, events and experiences!
• Creative and collaborative culture!
• Growth and development opportunities within hospitality and marketing!
• The chance to help shape the digital voice of leading hospitality brands across New Mexico!
• Competitive pay and comprehensive benefits including a 25% match for 401k!
• Generous employee discounts across Heritage Hotels, restaurants, spa and retail!
• Enjoy complimentary meals during scheduled work shifts!
• Free employee parking!
• Maternity and paternity leave!
• Growth and development opportunities!
• Inclusive, people-first culture!

• 1+ years of experience in social media, content creation, digital marketing or hospitality marketing preferred.
• Strong understanding of Instagram, TikTok, Facebook and emerging social platforms.
• Experience creating short-form video content and editing for social media.
• Proficiency with Canva, Adobe Creative Suite, CapCut, Lightroom or similar editing tools preferred.
• Photography and videography skills strongly preferred.
• Excellent written communication and storytelling abilities.
• Ability to work independently while managing multiple brands and priorities.
• Strong organizational skills and attention to detail.
• Hospitality, restaurant, tourism or lifestyle brand experience is highly preferred.
• Flexible schedule including occasional evenings, weekends and event coverage.