Social Media Coordinator

About Mauro Motors:

Mauro Motors is a leading automotive dealership group dedicated to providing top-quality vehicles and exceptional customer service. With a strong presence in the community, we take pride in our reputation for excellence and innovation in the automotive industry. As we continue to grow, we are looking for a creative and passionate Social Media Coordinator to enhance our online presence and engagement.

Job Summary:

The Social Media Coordinator will be responsible for developing and executing social media strategies set by Sr. Marketing Manager, that drive brand awareness, customer engagement, and lead generation, while aligning with the Mauro Motors Brand values, image and likeness. This role requires a creative thinker with a deep understanding of social media trends, content creation, and audience engagement. The ideal candidate is a car enthusiast with a passion for digital marketing, storytelling and is an outgoing person that flourishes on camera.

Primary Responsibilities:

1. Assist with and carry out the development, implementation, and management of social media strategies across platforms including Facebook, Instagram, TikTok, LinkedIn, and X.


2. Create, schedule, and publish engaging content including images, videos, and graphics showcasing vehicles, promotions, customer testimonials, “behind the scenes” dealership content and dealership events.


3. Monitor social media channels for customer inquiries, comments, and reviews, ensuring prompt and professional responses.


4. Collaborate with the marketing and sales teams to align social media efforts with business goals and campaigns.


5. Track key performance metrics and provide insights on content effectiveness, audience growth, and engagement.


6. Stay up-to-date with industry trends, emerging social media platforms, and best practices to keep Mauro Motors at the forefront of digital social media marketing.


7. Work with the Video Production Specialist to capture high-quality content for social media use.


8. Engage with local automotive communities, influencers, and brand ambassadors to increase reach and engagement.


9. Assist in managing online reputation by addressing customer concerns and promoting positive dealership experiences.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.