Social Media Coordinator

Social Media Coordinator

About Stronghouse:

Stronghouse is a leading provider of residential, multifamily, and commercial roofing, siding, and windows solutions in the industry. Stronghouse is a high-growth, private equity-backed consolidator with a strategy to grow both organically and inorganically via completing acquisitions and partnering with great operators in our markets.

Job Overview:

Onsite – Geographical proximity to Oconomowoc, WI or Providence, RI or Minneapolis, MN - Reports into Oconomowoc, WI Office

Compensation and Benefits – $55,000-$65,000 plus full suite of benefits (healthcare, dental, vision, 401K match, etc).

Stronghouse is seeking a highly motivated, creative, and systems-minded individual to own and evolve our social media strategy and visual storytelling. This role supports the coordination of social strategy, content creation, and audience insights for the home exterior remodeling space to help turn conversations, trends, and visual inspiration into meaningful engagement with homeowners.

You’ll thrive in this role if you’re intrinsically driven to figure out the best path forward, energized by continuous improvement, and comfortable zooming in and out between long-term vision and day-to-day execution. With a sharp eye for compelling home remodeling visuals and a strong grasp of social best practices, you’ll play a key role in elevating our brand presence and impact.

Key Responsibilities:

• Coordinate and support a structured social listening program using tools such as Sprout, Meta, and other analytics platforms.


• Monitor and analyze conversations across major social platforms (including Reddit, Facebook, Instagram, TikTok, LinkedIn, and homeowner forums) to identify trends, homeowner sentiment, and emerging narratives related to roofing, siding, windows, and exterior remodeling.


• Organize insights into clear, actionable reports that support content creation, campaign planning, and brand reputation efforts.


• Partner closely with the marketing and creative teams to apply insights toward content planning, audience engagement, and visual storytelling for home exterior projects.


• Assist with ongoing content coordination including post scheduling, caption development, performance tracking, and asset organization.


• Help identify potential reputation risks or customer experience issues surfaced through social monitoring and escalate appropriately.


• Track engagement and performance metrics to help measure the impact of social and content initiatives on marketing goals.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Arts, or a related field preferred.


• 1-3 years of experience in social media, digital marketing, or content coordination.


• Strong interest in home improvement, exterior remodeling, and visual content creation.


• Experience working with social media platforms and analytics tools.


• Comfortable analyzing trends, conversations, and engagement data to support decision-making.


• Proficient with AI and AI-powered tools to assist with content development and analysis.


• Highly organized, detail-oriented, and able to juggle multiple projects in a fast-paced environment.


• Excellent written and verbal communication skills.


• Strong critical thinking and problem-solving abilities.

Reasons to Join Organization:

High-Growth Environment: Be part of a high-growth, acquisitive company that is rapidly expanding and offers exciting opportunities to shape the future.

Innovative Contributions: Take the lead in driving innovation and implementing new strategies that enhance your role and the company's success.

Career Growth: Benefit from numerous internal growth opportunities as the company continues to expand, providing a clear path for career advancement.

Ambitious Goals: Join a company with aspirations and the financial backing to achieve a $1 billion valuation in the next several years, positioning itself as the largest player in its vertical.