Social Media Coordinator

POSITION SUMMARY:

The primary purpose of this position is to manage the day-to-day operations of BayPort’s social media platforms, including daily scheduling, monitoring, and listening. This role is responsible for creating engaging content, managing social media platforms, analyzing performance metrics, and utilizing social media monitoring and reporting tools to improve brand reputation and footprint. The ideal candidate is passionate about social media trends, skilled in content creation, and comfortable working in a fast-paced environment.

ESSENTIAL FUNCTIONS AND SUPPORTING DUTIES:

• Develop and execute social media content calendars across platforms (Instagram, Facebook, LinkedIn, X, etc.)


• Create engaging content including captions, graphics, short-form videos, and stories


• Monitor, respond to, and engage with followers in a timely and professional manner


• Manage the scheduling and publishing on social media management tools (e.g., Agorapulse, Hootsuite, HubSpot, Sprout Social, )


• Track and analyze social media performance metrics, trending topics, competitor monitoring and prepare monthly KPI (Key Performance Indicator) reports


• Assist in planning and executing social media campaigns and promotions


• Stay up to date on social media trends, tools, and best practices


• Ensure brand consistency


• Assist with paid social media advertising campaigns


• Maintain brand voice and ensure messaging aligns with company values


• Support departmental initiatives during and after normal working hours.


• Perform other duties and responsibilities as required or assigned

QUALIFICATIONS:

Required Education: Education equivalent to a four-year high school education.

Preferred Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience) 

Required Experience: 1–3 years of experience managing social media accounts for a brand or organization 

Preferred Knowledge: Utilize a range of computer software applications to include Microsoft 365 (Word, Excel, and Power Point), Adobe Creative Suite, Hootsuite, Canva, project management software (Asana, ActiveCollab, Slack) and other graphic software.

Skills/Abilities:

• Ability to adhere to BayPort Credit Union’s Core Values:  Integrity, Be Bold, Compassion, Diversity, Innovation, It’s On Me, and One Team.


• Strong writing and editing skills


• Experience with social media management tools (e.g., Agorapulse, Hootsuite, Sprout Social, etc.)


• Familiarity with Canva, Adobe Creative Suite, or similar design tools


• Basic knowledge of analytics tools


• Strong organizational and multitasking skills


• Experience with short-form video content creation (e.g., Reels, Adobe Express, Canva, CapCut, etc.)


• Photography and/or video editing skills


• Ability to work independently and collaboratively


• Creativity and innovation


• Strong communication skills


• Attention to detail


• Analytical thinking


• Adaptability and time management

This job description is not an all-inclusive list of the responsibilities, skills, working conditions or essential functions of this job. Management reserves the right to modify, add or remove essential functions as business needs warrant.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and reserve the right to perform pre-employment substance abuse testing.