Social Media Coordinator

Social Media Coordinator
Marketing Department | Mid-Level | Full-Time | Abilene, TX

The Opportunity
Tigé Boats is one of the most iconic names in wake sports and our social media should match that
energy. We’re looking for a Social Media Coordinator who lives on these platforms, understands
what makes content stop a scroll, and knows how to build a brand that people genuinely want to
follow.

You’re not here to post for the sake of posting. You’re here to grow a community, drive awareness,
and make Tigé the brand that wake and surf enthusiasts can’t stop talking about.

What You’ll Own

1. Own Our Social Presence

You’re the day-to-day voice of Tigé across all platforms:

• Manage and grow Tigé’s presence on Instagram, TikTok, Facebook, and YouTube Shorts

• Build and execute a content calendar that keeps our audience engaged year-round

• Develop platform-native content. What works on TikTok is not what works on Instagram

• Write captions that sound like a human being, not a press release and reflect the energy
of the Tigé and ATX brands

• Monitor trends and move fast when the moment is right

2. Collaborate with the Content Team

Social doesn’t live in a silo. You will:

• Work directly with our videographer to plan and brief social-first video content

• Coordinate with the Content Operator to repurpose long-form content for social distribution

• Partner with the full marketing team to amplify campaigns and drive conversions

• Support product launches, events, and dealer activations with compelling social coverage

3. Engage the Community

Our audience is passionate and you’ll be the one they hear from:

• Respond to comments, DMs, and brand mentions in a way that feels authentic to Tigé

• Support identifying brand advocates, ambassadors, and user-generated content

• Monitor industry activity and flag relevant opportunities or threats

4. Report on What Matters

Good vibes aren’t a KPI. You will:

• Track follower growth, engagement rate, reach, and content performance weekly

• Report insights to the marketing team with clear recommendations

• Continuously test formats, posting times, and content types to improve results

• Use data to double down on what’s working and cut what’s not

What You Bring

• 2–5 years of experience managing social media for a brand (agency or in-house)

• A strong portfolio of content you’ve created and grown. Show us the numbers.

• Deep native fluency across Instagram, TikTok, Facebook, and YouTube Shorts

• Experience with short-form video editing tools (CapCut, Premiere Rush, or similar)

• Sharp copywriting instincts. You know the difference between a caption that lands and one
that doesn’t.

• Comfort with analytics and reporting using platform-native tools and/or third-party
dashboards

• Ability to manage multiple campaigns and deadlines without dropping the ball

• A genuine passion for the water lifestyle, wake sports, or outdoor/action sports communities

Why Tigé Boats

• You'll create content for a brand people are genuinely passionate about. Tigé customers don't just own their boats, they build their lives around them.


• This isn't a "run this one ad account" role. You'll have real creative ownership and responsibility from the start.


• You'll be part of a small, tight-knit marketing team that moves fast and tries new things


• We offer competitive compensation and a full benefits package including health and dental insurance, 401(k), paid vacation and holidays, and year-round employment.

If you meet the requirements and want to be part of an extraordinary company, please apply now!