Social Media Coordinator

As a Social Media Coordinator at FreedomDoc, you will be responsible for managing the social media presence of multiple Direct Primary Care (DPC) practices. You will be responsible for developing and executing comprehensive social media strategies to enhance brand awareness, drive traffic, and foster engagement across all social media channels. In addition to managing social media platforms, you will oversee social advertising campaigns, Google My Business listings, Google Reviews, email campaigns, and content creation for blogs. This position will report directly to the Marketing Manager, ensuring alignment with overall marketing objectives and strategies.

Responsibilities:

Social Media Strategy and Management:
Day-to-day management across all major social channels including, but not limited to: Meta (Instagram, Facebook), TikTok, X, YouTube, and LinkedIn
Develop and execute social media strategies aligned with the brand's short and long-term goals to expand our audience, drive engagement, and amplify key moments that drive the business forward
Communicate effectively with clients to understand their needs and align strategies accordingly
Cover events alongside the Marketing team and create in-the-moment content exclusive to social media
Monitor and respond to comments, messages, and inquiries in a timely and professional manner
Analyze social media insights and metrics to optimize performance and inform future strategies
May include other responsibilities as assigned
Social Advertising:
Plan, execute, and optimize social media advertising campaigns targeting specific demographics to drive traffic, generate leads, and increase conversions
Track leads generated through social media advertising campaigns
Google My Business and Reviews:
Manage and update Google My Business listings to ensure accurate business information and enhanced visibility in local search results
Monitor and respond to Google Reviews to maintain a positive online reputation and address customer feedback effectively
Email Campaigns:
Plan and execute email marketing campaigns to nurture leads, retain customers, and promote products or services
Develop compelling email content, subject lines, and calls-to-action
Segment email lists and personalize content to improve engagement and conversion rates
Blogs:
Generate creative ideas for blog content that align with brand messaging and audience interests
Research and write high-quality blog posts optimized for SEO
Collaborate with clients or internal teams to source content ideas and contributions
Qualifications:
Associate's degree in Marketing, Communications, or related field is required, or relevant experience in social media management. A bachelor's degree is preferred
Proven experience as a Social Media Manager or similar role, with a track record of successful social media campaigns
Proficiency in social media management tools (e.g., HubSpot, Canval) and analytics platforms (e.g., Facebook Insights)
Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager)
Excellent written and verbal communication skills
Creative thinking and problem-solving abilities
Ability to prioritize, manage, and complete multiple projects and activities with simultaneous deadlines
Detail-oriented with strong organizational and time management skills
Ability to work independently and collaboratively in a fast-paced environment
Extremely organized and detail-oriented, with a focus on quality and consistency
What we offer:
A competitive salary and benefits package
The opportunity to be part of an innovative team in the healthcare sector
Professional development opportunities in digital marketing
A dynamic and supportive work environment

FreedomDoc is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to revolutionize healthcare through innovative digital marketing strategies!

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