Social Media Manager

Description

JOB OVERVIEW

The Social Media Manager will assist in the creation, curation, and execution of marketing and social media initiatives for the hotel and its food & beverage outlets. This role focuses on digital engagement, brand awareness, community management, and content creation while supporting larger marketing strategies. 

PRIMARARY JOB FUNCTION

The following job functions should contribute to creating content for marketing efforts captured through photography and video.

1. Administration:

· Assist with managing digital asset database through upkeep of releases, images, videos, brand assets, etc.

· Assist Marketing Manager in efficient communication with internal and external guests.

2. Social Media:

· Develop and schedule engaging content for The National and its outlets across social media platforms.

· Engage with followers by responding to comments, direct messages, and guest inquiries in a timely manner.

· Stay up to date on social media trends and implement strategies to drive engagement and brand awareness.

· Assist with influencer marketing, giveaways, and partnership activations.

3. Content Creation & Photoshoots:

· Assist in capturing photography and video content to support brand storytelling.

· Support in planning and executing brand photoshoots to align with marketing strategies and seasonal campaigns.

4. Event Coverage & On-Site Activations:

· Attend and capture on-site and off-site events such as wine dinners, holiday activations, and internal Curator events.

5. Reputation & Review Management:

· Monitor and respond to guest reviews on OpenTable, Google, Marriott, Expedia, TripAdvisor, etc. within 48 hours.

· Work closely with the operations and culinary teams to provide thoughtful, brand-aligned responses.

6. Paid & Digital Marketing:

· Assist in the execution of paid social media campaigns to maximize reach and engagement.

· Support online audits and ensure business listings, imagery, and menus are up to date.

7. Reporting & Strategic Support: 

· Lead social media reporting for monthly Asset Management Reports and quarterly marketing recaps.

· Assist with the development of annual marketing plans, marketing trackers, and strategy presentations.

WORK ENVIRONMENT

Most work is done on-site at hotel or outlets and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required. 

KEY RELATIONSHIPS

Internal: General Manager, Sales Managers, Front Desk Staff, Director of F&B, Executive Chef, Restaurant Managers, Corporate Marketing Team, and Corporate Revenue Management Team.

External: Community partners, vendor support staff, and vendor technical support.

Requirements

 Essential:

1. Previous experience of managing business social media profiles (Instagram, Facebook, and LinkedIn).

2. Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc.

3. Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.

4. Has creative eye for capturing quality photography and videos with ability to make updates as needed.

5. Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.

6. Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.

7. Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.

8. Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.

9. Can easily and naturally promote brand advocacy through relationships, online and off.

10. Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.

11. Maintains personal social media profiles in a professional manner.

Desirable:

1. Previous experience in the hospitality industry.

2. Knowledge of online marketing and good understanding of major marketing channels.

PHYSICAL ABILITIES

Essential:

While performing the duties of this job, the Marketing Coordinator is regularly required to move around the facility; to stand for long hours during events. This position may require work inside or outside of the building, as needed by events. Generally, works in an office setting with minimal adverse exposure to environmental hazards.