Social Media Manager

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Two Circles’ Content capability maximizes the impact of sports content through consultancy, multi-format content production and channel management. Services include creative and video content production, digital marketing campaigns, strategy, consultancy, full management of digital and social media platforms and commercialization of digital platforms.

We are looking for a talented Social Media Manager to assist our growing team in North America, based in Canada. We operate across a wide variety of sports but expert knowledge of hockey and the NHL is required, while men’s and women’s basketball, NFL, and domestic and international soccer is desired. We want people with an in-depth knowledge and understanding of platforms and emerging digital trends. You should know social media inside out.

SUMMARY

• A social media native with a deep understanding of the relevant platforms
• Ability to take responsibility for executing real-time and planned social media output across our flagship accounts, both during and outside of live events
• Confident capturing content on-site or in studio with talent on phones or small cameras
• First class channel and community management, content planning and creation
• Understanding of brand sensitivity and how important tone of voice is across our different accounts
• Able to contribute high level and actionable creative ideas, big and small, on a consistent basis
• Significant contribution to account management and logistics, comfortable and authoritative when client facing
• Commitment to attending meetings with clients in person in Toronto every other week
• Excellent communication skills to be part of a team across multiple offices, countries and time zones
• Commitment to travelling to other Two Circles offices on a regular basis
• Dedication to ensuring our content stands out and attracts engagement in a crowded space
• Expert knowledge of the North American social media landscape to ensure our content is optimized for each platform
• Can ideate and deliver long and short-term social media campaigns and initiatives on their own
• Able to produce quality short-form and longer social-first video edits and templated graphics
• First-rate planning and organizational skills to keep across a busy calendar of sporting events and their implications for our channels
• Research and report content performance for internal and external requirements
• Daily collaboration across both internal teams in the US and UK, as well as externally with our client and any associated partners (broadcasters, clubs, etc.)
• An excellent team player, dedicated to our overall success
• Flexibility and availability to work evenings and weekends depending on the sporting calendar
  

The ideal background and skills we are looking for include:

• Minimum 3 years' experience in channel management and social coverage of live events, either concurrent with full-time education or in a professional setting
• Experience working on digital content for sporting federations, clubs or media organizations is preferable
• Knowledge, understanding and experience of multiple social media platforms
• Excellent written and verbal English skills • First-class editorial judgement and accuracy
• Mobile device content-creation skills at live events/video shoots
• Detailed understanding of how platforms are used to achieve business objectives
• Must be able to work weekends, as well as evenings, and be flexible about working patterns to cover sport
  

The following would also be beneficial:

• Experience of using Adobe Photoshop, After Effects, video clipping tools, ideally Premiere Pro
• Understanding and awareness of social media analytics, especially in helping to guide content strategy