Social Media Manager

Humann is an industry leader in functional food and nutritional supplements for whole‑body health, built on research, discovery, and science‑backed innovation. Our product portfolio—including SuperBeets®, Neo40®, and BeetElite®—is supported by proprietary research collaborations such as the Nitric Oxide (N‑O) research program at the UT Health Science Center.

Humann generates $200M+ in annual revenue and sells across a diverse omnichannel footprint, including 30,000+ retail stores, Amazon, and our direct‑to‑consumer website. Humann has been named to Bain & Company's 2026 Insurgent Brands list and has been recognized as one of the Inc. 5000 Fastest Growing Private Companies for ten consecutive years.  We are the official cardiovascular supplement for the University of Texas athletics.

Humann is growing, and we’re seeking a Social Media Manager to own Humann's day-to-day organic presence across platforms. This is a content-first, community-driven role managing the social content calendar and developing cross-channel campaign plans. You'll work closely with the Influencer Marketing Manager to integrate creator content into owned channels, and you'll partner with brand and creative to ensure everything published feels authentically Humann. You will also support campaign reporting, providing insights and recommendations to inform ongoing optimization and long-term strategy. You’re comfortable operating at both a strategic and executional level including on-set production and live event settings. You'll report to the Director of Social & Influencer and play a foundational role in building the content engine from the ground up.

Responsibilities Include:  

Content Strategy & Calendar

• Own and manage the organic content calendar across Instagram, TikTok, Facebook, YouTube, LinkedIn and any emerging platforms relevant to our audience


• Develop monthly and quarterly content plans that align with brand priorities, product moments, and cultural opportunities


• Balance planned content with the ability to jump on timely trends and conversations

Content Creation & Production

• Write compelling, on-brand copy for captions, scripts, CTAs, and community responses


• Shoot and edit short-form video content natively for TikTok and Reels, either independently or in close collaboration with a content producer


• Brief and direct creative partners (internal or external) when additional production support is needed


• Source, curate, and repurpose UGC and influencer content for owned channels (working together with the Influencer Marketing Manager).

Community Management

• Own Humann's community presence responding to comments, DMs, and mentions in a voice that’s credible and on brand


• Develop social listening tools identifying and surfacing community insights, product feedback, and consumer sentiment to the broader team


• Cultivate relationships with engaged followers and share opportunities to deepen the relationship

Analytics & Performance

• Track and report on organic social KPIs: reach, impressions, engagement rate, follower growth, video views, and saves/shares


• Benchmark Humann's content performance against relevant competitors and category leaders


• Report on program performance regularly and use data to continuously iterate and improve


• Stay ahead of platform trends, algorithm changes, and social landscape shifts

Required Skills & Qualifications: 

• 3-5 years of experience in organic social media with category experience in health, wellness, or CPG preferred


• A strong, versatile writer who can flex from educational and credible to warm and conversational


• Native fluency in short-form video with an understanding for making a hook work, how to hold attention, and how to create reach


• Hands-on video shooting and editing skills (CapCut, Adobe Premiere, or similar)


• Experience with social media management and scheduling tools (Sprout Social, Dash, Hootsuite, or similar)


• Strong analytical instincts using data to inform decisions


• Highly organized and self-directed, with the ability to manage a full content calendar ensuring a timely and efficient social presence

• A disrupter mentality thriving in whitespace

Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include

• Health/Dental/Vision/Life Insurance


• 401k Retirement Plan with company match


• Paid parental leave


• Quarterly stipend for our supplements


• Unlimited PTO


• Hybrid/remote working model

About Humann

Humann is a leading cardiovascular health company helping people ages 18 to 85 support heart health, healthy blood pressure, and boost energy, endurance, and recovery. Founded in 2009 and incepted from a University of Texas Health Science Center research program created by Dr. Ferid Murad, one of three scientists awarded the 1998 Nobel Prize in Medicine, Humann translates breakthrough science into performance-driven supplements.

Trusted by more than 160 professional and collegiate teams, Humann is a 10-time Inc. 5000 honoree, with over 700 million doses delivered and 27 million products sold. Available in 30,000 retail locations and 6,000 medical professional offices, Humann continues to innovate at the intersection of science and performance.

At Humann, we believe…. it takes COURAGE to do our life’s greatest work.
We believe that our GROWTH never ends.
We believe that to thrive we must ADAPT.
We believe in the power of HUMANITY.

Humann is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.