Social Media Manager

Company Name: SOMA Architecture

website: www.soma.us

A Social Media Manager is responsible for developing and executing social media strategies to build and maintain a strong online presence for SOMA architecture firm. This role involves creating and curating engaging content, analyzing performance metrics, and staying up-to-date with industry trends to drive brand awareness, engagement, and growth on various social media platforms.

Strategy Development:

• Develop comprehensive social media strategies aligned with the brand's goals and target audience.
• Identify key performance indicators (KPIs) to measure the success of social media efforts.

Content Creation and Curation:

• Create high-quality, relevant, and engaging content for various social media platforms (text, images, videos, infographics, etc.).
• Curate user-generated content and third-party content when appropriate.
• Ensure content is consistent with brand voice and messaging.

Community Management:

• Monitor and engage with the online community, responding to comments, messages, and mentions in a timely and professional manner.
• Foster positive relationships with followers and influencers.

Platform Management:

• Manage and optimize social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others as relevant to the brand.
• Schedule and publish content at optimal times for maximum reach and engagement.

Advertising and Promotion:

• Create and manage paid advertising campaigns on social media platforms to drive traffic, conversions, and brand visibility.
• Monitor ad spend and adjust campaigns based on performance metrics.

Analytics and Reporting:

• Use analytics tools to track and analyze key performance metrics, such as reach, engagement, conversion rates, and ROI.
• Prepare regular reports and provide insights to improve social media strategies.

Stay Informed:

• Keep up-to-date with social media trends, algorithm changes, and emerging platforms.
• Adapt strategies accordingly to leverage new opportunities.

Collaboration:

• Work closely with other teams, such as marketing, content creators, and designers, to align social media efforts with overall marketing campaigns.

• Background or knowledge in architecture or art is a big plus.
• Bachelor's degree in marketing, communications, or a related field (preferred).
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of various social media platforms, their audiences, and best practices.
• Strong copywriting and content creation skills.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics, Facebook Insights).
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to stay updated with industry trends.
• Analytical skills to interpret data and make informed decisions.
• Adaptable and able to work in a fast-paced environment.
• Experience with graphic design or video editing tools is a plus.

If you are interested in this exciting opportunity, please submit your resume and portfolio