Social Media Manager

ABOUT BASELAYER

Every day, financial institutions make consequential decisions about which businesses to onboard and trust, in order to grow with confidence. Baselayer exists to make those decisions faster, more accurate, and much less expensive. We offer the leading AI Risk Platform that automates merchant onboarding, underwriting, and fraud prevention for over 20% of the Financial Institutions in America. By combining authoritative government data, AI agents purpose-built for web analysis, and a network powered by millions of applications, Baselayer prevents billions of dollars in merchant fraud and credit risk and instantly automates good merchant applications.

ABOUT THE TEAM

We're a small team solving a big problem. Business fraud costs the financial system billions every year, and the tools built to fight it are slow, expensive, and outdated. We're changing that. You'd be joining a small, close-knit team where ownership is real, customer impact is immediate, and the work you ship matters from day one. We move deliberately, communicate directly, and care deeply about quality. If you want to look back in five years and know you worked on something that changed how trust works across major financial institutions, let's chat!

ABOUT THE ROLE

As Baselayer's first dedicated Social Media Manager, you'll own our social presence from brand voice to scheduling to community engagement. You'll work closely with the CEO, marketing, and GTM team to make sure every post reflects who we are and what we do.

This is a high-visibility role with real ownership. You'll also act as the operational backbone of our CEO's LinkedIn and Twitter/X presence, helping translate his thinking into content that drives awareness and conversation in the fintech and lending space.

WHAT YOU'LL DO

Account Management & Posting

• Own and manage all Baselayer social accounts LinkedIn, Twitter/X, and any emerging platforms


• Build and maintain a content calendar with consistent cadence


• Write, design (with support), schedule, and publish posts across all channels


• Ensure posts are on-brand in tone, visuals, and messaging

Content Ideation & Strategy

• Partner closely with the CEO and marketing leadership on a recurring basis to align on content priorities, upcoming narratives, and platform strategy


• Run structured ideation sessions with marketing leadership to surface themes, campaigns, and angles that ladder up to broader business goals


• Act as the connective tissue between the CEO's point of view and the marketing team's strategic direction, ensuring both inform what gets published


• Generate fresh content ideas rooted in our product, industry, and customers


• Translate technical risk management topics into engaging, accessible content


• Identify trends, conversations, and moments worth joining in the fintech/B2B SaaS space


• Develop content series, campaigns, and recurring formats that build audience over time and help Baselayer scale their output 


• Draft simple graphics via Figma or Canva, and work with internal and external content partners to source high quality, consistent written and multimedia content for socials.


• Execute social media channel elements of all broader, multichannel marketing campaigns

Writing Oversight & Editorial Collaboration

• Serve as the editorial lead on all social content, with final accountability for quality, accuracy, and tone before anything goes live


• Work with the CEO on iterative drafts, incorporating his feedback and perspective until the content truly reflects his voice


• Collaborate with marketing leadership to review and pressure-test content against campaign goals and messaging frameworks


• Build a lightweight review and approval process that keeps content moving quickly without sacrificing quality


• Provide editorial guidance to team members contributing posts, raising the overall quality of Baselayer's social output

Engagement & Community

• Monitor and respond to comments, mentions, and DMs across platforms


• Proactively engage with industry conversations, partner content, and relevant accounts


• Build relationships with fintech communities, creators, journalists, and partners


• Flag high-value interactions for leadership awareness or follow-up

Team Post Coordination

• Coordinate mandatory team posts for weekly post calendar, major product launches, announcements, and milestones


• Manage the system for collecting posts from team members and ensuring they go live on time


• As necessary, brief contributors clearly so posts feel authentic and aligned to their personal voice

CEO Account: Key Activities

• Serve as the primary operator of the CEO's LinkedIn and Twitter/X accounts


• Collaborate directly with the CEO to develop his social strategy and point of view


• Draft, edit, and schedule posts on his behalf, capturing his voice accurately


• Manage replies, threads, and high-signal engagement from his accounts


• Identify opportunities for thought leadership, media commentary, and viral participation


• Track performance and iterate on what's working

HOW WE'LL MEASURE SUCCESS

In the first 90 days, you'll be expected to:

• Establish a consistent posting cadence across all channels


• Launch a documented brand voice guide


• Build a repeatable content calendar and approval workflow


• Grow engagement rate and follower count quarter over quarter


• Ongoing metrics include follower growth, engagement rate, impressions, share of voice in fintech conversations, and team post compliance rate.

MINIMUM REQUIREMENTS

• 3+ years managing B2B or fintech social media accounts professionally


• Proven track record growing and engaging audiences on LinkedIn and Twitter/X


• Exceptional writing skills: you write like a human, not a bot


• Experience ghostwriting for executives and capturing distinct personal voices


• Self-directed and organized: you don't need hand-holding to ship great work


• Skilled at taking and implementing feedback from and soft managing content contributors and stakeholders to ensure reliable content pipeline execution

WHAT SETS YOU APART

• Experience collaborating and ideating with with senior leadership 


• Strong understanding of the fintech, compliance, or developer tools ecosystem


• Basic design skills (Figma, Canva) for creating visual assets


• Experience building or scaling a brand's social from an early stage


• Network within fintech, compliance, or B2B SaaS Twitter/LinkedIn communities

WORK LOCATION

• Based in NYC; hybrid - 4 days per week in office

COMPENSATION

• Salary Range: $100,000 - $130,000 + Equity

BENEFITS

• Time off when you need it: Flexible PTO so you can recharge without red tape


• In-person energy: We're based in NYC and meet in the office 4 days a week


• Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner


• Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before


• Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck


• 401(k) with company match: We match your contributions so your future self benefits too


• HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do


• Stay healthy, stay sharp: A $250 annual gym stipend to help you bring your best self to work, and everywhere else


• A seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥