Social Media Manager

Overview:  

LCT’s mission is to bring exceptional theater to life. Building on a legacy of artistic excellence, LCT strives to expand what is possible: to make the magic of theatre more palpable, empowering visionary artists and extending the invitation for the community to join in celebrating the power of live performance. This upcoming season embodies this mission-driven work and is the second under the leadership of Kewsong Lee Artistic Director Lear deBessonet, Managing Director Mike Schleifer, Executive Producer Barlett Sher, Stacey and Eric Mindich Producer Nicole Kastrinos, Executive Director of Development and Planning Naomi Grabel, and LCT3 Artistic Director and Producer Maria Manuela Goyanes. 

 
Founded in 1985 by Board Chair Hon. John V. Lindsay, Executive Producer Bernard Gersten and Director Gregory Mosher, and led for 33 years by André Bishop, LCT is one of the leading nonprofit theaters in the country, producing an annual season of plays and musicals that have been seen by millions around the globe. It is one of 11 autonomous constituents of the Lincoln Center for the Performing Arts. Each year, the three theaters that make up LCT welcome nearly 400,000 audience members to its home on the Lincoln Center campus.   
 
Over the last 40 years, LCT and its outstanding productions have received many of the highest accolades, including 91 Tony Awards, 181 Drama Desk Awards, 84 Outer Critics Circle Awards, 36 Obies, 13 NY Drama Critics Circle Awards, and one Pulitzer Prize, as well as two finalists. 

LCT Values:  

LCT is dedicated to fostering a theater representative of all the populations we serve. We are proactively committed to better serve artists, staff, crews, audiences, and broader communities through our organization's values. We welcome applicants who are in alignment with our organization's values of empathy, dignity, and care. 

Position Summary:  

Lincoln Center Theater is committed to creating meaningful connections with audiences through compelling storytelling, thumb-stopping digital experiences, and authentic community engagement. The Social Media Manager will lead the institution's social presence across platforms, developing creative content and strategic campaigns that elevate our productions, artists, events, and institutional mission while expanding awareness and deepening audience relationships. 

The ideal candidate is an imaginative storyteller with exceptional editorial instincts, a strong visual sensibility, and a passion for creating content that resonates in today's social landscape. They should be equally comfortable developing long-term content strategies, capturing moments in real time, collaborating across departments, and serving as both creator and curator of Lincoln Center Theater's voice online. 

This role reports to the Director of Marketing, with an oversight by the Chief Marketing Officer. 

 
Responsibilities: 

• Lead the development and execution of Lincoln Center Theater's social media strategy and institutional content calendar across priority platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn. 

• Develop platform-specific content strategies that reflect audience behaviors, trends, and best practices while maintaining a consistent institutional voice. 

• Serve as the lead social content creator and editor, capturing and producing engaging photo, video, and written content—both behind and in front of the camera when appropriate. 

• Exercise strong creative direction and editorial judgment to ensure content is engaging, timely, visually compelling, and aligned with Lincoln Center Theater's brand. 

• Foster meaningful audience engagement through active community management, cultivating conversation and connection across social platforms while collaborating with Membership and institutional initiatives. 

• Develop and maintain relationships with influencers, content creators, artists, and partner organizations to expand the reach of Lincoln Center Theater's work. 

• Monitor the evolving social media landscape, identifying emerging platforms, trends, and storytelling opportunities that advance organizational goals. 

• Define, monitor, and analyze key social media performance metrics, using insights to optimize strategy, improve engagement, and achieve established benchmarks. 

• Collaborate with advertising agencies and creative partners on larger digital campaigns, including video production and special content initiatives. 

• Lead social media coverage surrounding productions, opening nights, community events, press announcements, and institutional milestones, extending the impact of in-person experiences through compelling digital storytelling. 

• Coordinate social collaborations with peer arts organizations, cultural institutions, and strategic partners where appropriate. 

• In addition, this role will handle additional duties as assigned and . This position will work in lockstep with members of the Marketing, Press, Development, and Artistic departments. A nimble energy, solution-oriented mindset, and enthusiastic drive to work positively at a quick pace are essential. 

Skills and Qualifications: 

• A minimum of 3 years of experience managing social media for a brand, arts organization, or cultural institution. 

• Demonstrated success developing and executing strategic social media campaigns that increase engagement, audience growth, and brand visibility across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms. 

• Exceptional writing, editing, and storytelling skills with the ability to adapt voice, tone, and creative approach across multiple platforms and audiences. 

• Strong creative instincts with experience producing compelling visual content, including photography, short-form video, and social-first storytelling. 

• A proactive mindset is critical. This role requires someone who anticipates opportunities, identifies emerging trends, and develops thoughtful content strategies rather than simply reacting to the ever-changing social media landscape. 

• Experience using social media management and analytics platforms such as Sprout Social, Hootsuite, Later, or Meta Business Suite, with the ability to translate performance data into actionable insights. 

• Proficiency with creative tools including Adobe Creative Suite.

• Strong organizational and project management skills with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment. 

• Ability to collaborate effectively across Marketing, Press, Development, Artistic, and external partners while balancing creative vision with organizational priorities. 

• A strong interest in theater and performing arts is highly desirable. 


• Photography skills are a plus.

Compensation & Benefits: 

This is a full-time, exempt, salaried position with an annual salary range of $70,000 - $80,000. Lincoln Center Theater provides comprehensive benefits including: Paid Medical, Dental, and Vision Insurance, 403(b) and Employer Match, and Paid Time Off.

 

Application Instructions:    

Please apply here:  https://lct.bamboohr.com/careers/69

Please note only candidates who submit a resume, cover letter will be considered. 

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All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, citizenship, religion, gender, sex, sexual orientation, affectional preference, gender identity or expression, sexual and reproductive health decisions, pregnancy, disability, genetic predisposition, age, military or veteran status, marital or familial status, or any other protected characteristic, in accordance with applicable federal, state and local laws.