Job Description - Social Media Manager + Content Creator
Description
Photobooth Supply Co. (PBSCO) is the leading provider of photo booth hardware and software for entrepreneurs, photographers, DJs, and event operators. We're a scrappy, fast-moving team that creates content people actually watch.
We're not looking for someone to schedule posts. We're looking for someone who thinks like an educator, measures like a marketer, and genuinely cares about the photo booth operator community. Our strategy is simple: create content so useful that existing operators save it, share it, and send it to each other — because when prospects see that, they see exactly what they're buying into. At a $3,000+ price point, the community is the pitch.
What success looks like in this role:
Saves and shares per post (our primary signal that content is genuinely useful)
DM trigger volume by keyword via ManyChat automation
Follower growth rate and explore/search reach
Consistency and quality of the content calendar — nothing falls through the cracks
Monthly pipeline influenced by Instagram, tracked via UTMs & link-in-bio clicks
This is a majority remote position, but technically it is hybrid. You must be based in Southern California, as occasional in-person availability is required for shoots and events.
What You'll Do
Video Capture + Editing
Capture and edit short-form and long-form video content optimized for virality and platform performance
Cut and export Reels, TikToks, and YouTube Shorts fast — while sounds are still relevant
Edit podcast and interview clips with tight pacing and strong hooks
Add captions, transitions, sound design, and graphics as needed
Maintain a consistent visual style aligned with our brand
Social Media Management
Plan, schedule, and publish content across Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, and Threads
Monitor comments, engage with our audience, and manage ManyChat comment triggers
Repost, reshare, and amplify operator-generated content and community spotlights
Track saves, shares, DM trigger volume, reach, and pipeline influence via UTMs — and use that data to make better content decisions
Content Strategy & Creation
Build educational carousels tailored to booth operators — pricing strategy, client handling, event prep, business growth
Produce trending sound roundups in a "here's a sound + here's how booth owners use it" format — shareable, timely, discoverable
Coordinate operator spotlights (Millionaires Club, Six Figure Club) on a consistent publishing schedule
Ensure every product post teaches something — frame features as solutions, never lead with the sell
Ideate content angles that drive saves and shares as the primary quality signal
On-Camera & Production
Be comfortable and confident on camera — you will need to appear in content
Film content independently or collaborate with our team on shoots
Be available for occasional in-person shoots in Southern California
Requirements
At least 2 years in a paid social media management role
Strong writing skills; you can communicate clearly, conversationally, and with personality
Proven video editing skills with a portfolio that demonstrates your ability to edit for engagement and virality — please include a link or attachment with your application
Proficiency in CapCut, Adobe Premiere Pro, or a comparable editing tool
Fast enough production process to turn around Reels while a sound is still trending
Plugged into trending audio in real time — you know what's about to pop before it peaks
Hands-on experience managing social media accounts with a track record of driving real engagement, not just impressions
Comfortable working within a comment automation strategy (ManyChat or similar)
Ability and confidence to be on camera
Self-directed and organized — you can own a content calendar without being micromanaged
Based in Southern California and available for occasional in-person shoots (within a ~50 mile radius of 91745)
Comfortability using AI when appropriate to help streamline, systemize, and increase efficiency
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