Social Media Marketing - Continuous Learning Opportunities

Job Title: Social Media Marketing Specialist

Location: Columbus, OH

Job Description:

As a Social Media Marketing Specialist at [Company Name], you will play a pivotal role in enhancing our online presence, engaging with our audience, and driving brand awareness and growth across various social media platforms. You will collaborate closely with the marketing team to develop and execute social media strategies that align with our overall marketing objectives.

Responsibilities:

1. Develop and implement comprehensive social media strategies to increase brand visibility, engagement, and traffic.
2. Monitor trends in social media tools, applications, channels, design, and strategy, and incorporate them into our social media efforts.
3. Analyze social media metrics and performance data to track the success of campaigns and initiatives and make data-driven recommendations for optimization.
4. Stay up-to-date with industry best practices, algorithms, and emerging platforms to ensure maximum effectiveness of social media efforts.
5. Cultivate and maintain relationships with influencers, partners, and relevant industry stakeholders to amplify our brand reach and awareness.
6. Collaborate with cross-functional teams, including marketing, creative, and product, to align social media efforts with broader marketing initiatives.
7. Monitor social media channels for customer feedback, inquiries, and complaints, and respond promptly and appropriately.
8. Stay informed about industry trends, competitor activities, and market dynamics to identify opportunities for innovation and improvement.

Requirements:

1. In-depth understanding of social media platforms, algorithms, and best practices.
2. Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Buffer, Google Analytics).
3. Excellent written and verbal communication skills, with a keen eye for detail and creativity.
4. Strong analytical skills and the ability to interpret data to drive insights and decision-making.
5. Ability to multitask and prioritize in a fast-paced environment while maintaining high attention to detail.
6. A passion for staying current with social media trends, technologies, and emerging platforms.
7. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.