Social Media Marketing Coordinator

Summary/Objective: The Social Media Marketing Coordinator supports the Marketing & Communications Manager in executing strategic marketing initiatives across all social and digital platforms. This position is responsible for planning, developing, and implementing engaging content for Postman Law's social media channels, community events, and internal and external communications. The Coordinator will also assist with organic social media efforts for our additional law firm brands as needed, including filming and producing short-form client videos and testimonials that highlight our results and impact.

This is a full-time, in-person position in our Chicago office working a hybrid schedule of 3 days in the office and 2 days remote per week. The compensation for this position, depending on experience, is an annual base salary of $68,000 to $75,000 per year, plus a year-end discretionary bonus and benefits. 

Essential Duties & Responsibilities:

Social Media Strategy & Execution

• Manage credentials and access to all firm social media accounts.


• Develop and maintain an organic posting schedule tailored to each platform.


• Strategize and execute growth plans for all social media channels, including Facebook, Instagram, LinkedIn, YouTube, TikTok, reddit, and emerging platforms.


• Align all social media activity with the firm’s broader marketing strategy and goals.


• Collaborate with internal teams to coordinate messaging, creative assets, and content delivery.


• Attend firm and community events to capture and produce compelling multimedia content.

Content Development & Community Engagement

• Produce, edit, and proofread content for accuracy, style, tone, and SEO.


• Monitor, engage with, and respond to followers and comments in a timely and professional manner. (We have a social response engagement specialist on the team as well.)


• Use storytelling tactics to enhance social content with hashtags, tagging, and relevant online trends.


• Collaborate with influencers and community leaders to expand reach and engagement.


• Assist with organizing and promoting community outreach and firm-sponsored events.

Analytics & Reporting

• Track and analyze performance metrics using native analytics tools and UTM links.


• Prepare monthly reports highlighting engagement growth, audience insights, and emerging trends.


• Recommend data-driven adjustments to content strategy to optimize engagement and consistency.

Creative Support

• Capture and edit short-form videos, reels, and event photos for social channels.


• Film and produce testimonial videos and on-camera interviews with clients and attorneys.


• Use design and editing tools (Canva, Adobe Creative Cloud, CapCut, Photoshop, Illustrator) to develop branded visuals.


• Collaborate with the Marketing team to brainstorm creative concepts and cross-platform campaigns.

Qualifications:

Education & Experience

• Bachelor’s degree in Marketing, Communications, or related field preferred.


• Minimum 2 years of professional social media or digital content experience.


• Demonstrated ability to grow and manage multiple social media platforms organically.


• Familiarity with analytics tools and content best practices across major social networks.

Skills & Competencies

• Strong writing and proofreading skills.


• Effective interpersonal and cross-departmental communication.


• Attention to detail and excellent time management.


• Proficiency in graphic design and multimedia production tools.


• Familiarity with Google Analytics, UTM tags, and performance tracking.


• Enthusiastic, creative, and proactive team player.

Work Environment & Physical Requirements:

• Position is based in an office in Chicago.


• Must be available to attend in-person events for content (weekends occasionally).


• Ability to lift up to 25 lbs. of marketing materials or equipment when attending events.