Social Media Marketing Lead

About Us

Wag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household. Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide. Additionally, Wag! Group Co. operates Petted, one of the nation’s largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and Maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today’s pet owners. For more information, visit Wag.co.

The Role

We're looking for a Social Media Marketing Lead (or Sr. Manager) to own and evolve the social presence for both Wag! and Maxbone. This is a senior individual contributor role where you'll set the strategy, drive execution, and be the internal expert and voice of social across both brands. You'll be fluent in both mass-market consumer social and premium lifestyle brand social, knowing how to shift voice, aesthetic, and strategy to serve multiple audiences without losing coherence.

What You'll Do

• Own the end-to-end social media strategy for Wag! and Maxbone across Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and emerging platforms


• Develop distinct brand voices and content pillars for each brand that drive engagement, community growth, and conversion


• Partner with Brand, Growth, Product, and Creative to integrate social into campaigns, product launches, and brand moments


• Build and own the content calendar, ensuring a consistent publishing cadence across both brands


• Define and track KPIs: follower growth, engagement rate, reach, UGC, share of voice, and social-attributed revenue


• Manage influencer and creator partnerships end-to-end: identification, outreach, briefing, and performance reporting


• Stay ahead of platform trends and algorithm shifts, bringing new formats and opportunities to the team proactively


• Oversee paid social strategy in partnership with the performance marketing team


• Report monthly to senior leadership on social performance, competitive landscape, and strategic recommendations

What We're Looking For

• 4-8 years of social media marketing experience


• Proven track record of growing brand social accounts with measurable business impact


• Experience managing social for multiple brands or distinct audiences simultaneously -- consumer + lifestyle or B2C + premium is a plus


• Deep platform expertise across Instagram, TikTok, and at least two other channels


• Strong creative eye -- you can write compelling copy, brief creative effectively, and know what stops the scroll


• Data fluency: comfortable in native analytics and systems such as Sprout Social / Dash Hudson / similar tools, and building performance reports


• Experience running influencer programs at scale, including negotiation and contracts


• Excellent cross-functional communicator -- you can work with the leadership team and a video editor with equal ease


• Passion for pets is a genuine plus; we're a pet-obsessed company

Nice to Have

• Experience at a consumer marketplace or two-sided platform, or experience with pet wellness and consumables


• Background in fashion, lifestyle, or premium consumer goods


• Working knowledge of paid social (Meta Ads, TikTok Ads)


• Experience with UGC programs and community-led growth

Benefits

• Medical, Dental, and Vision Insurance 


• Monthly Parking on-site at Miami Office, paid for by the Company


• Catered breakfast and lunch 5-days a week


• Monthly Wellness Stipend, and credits for both Wag! and Maxbone


• Life Insurance and Short- and Long-term Disability with Guardian 


• 401(k) Retirement Plan with Empower and employer match as defined by plan


• 11 company-paid holidays each year


• ​​Vacation Days: You’ll have unlimited discretionary time off in accordance with the vacation policy outlined in our handbook and subject to your manager’s approval.


• Paid Parental Leave: Employees are eligible for paid parental leave, up to 8 weeks for non-birthing parents and 14-16 weeks for birthing parents

Step into the world of Maxbone, where every customer becomes part of the pack and retention is the love language of great brands. Your journey begins here. 

Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.