Social Media Marketing - with Great Benefits

Title: Social Media Marketing Specialist

Location: Philadelphia, PA

Company: Indeedful Insight

Overview: Indeedful Insight is seeking a highly creative and driven Social Media Marketing Specialist to join our dynamic marketing team. The ideal candidate will be passionate about social media trends, possess excellent communication skills, and have a deep understanding of various social media platforms. As a Social Media Marketing Specialist, you will be responsible for developing and implementing effective social media strategies to increase brand awareness, engagement, and drive traffic to our digital platforms.

Key Responsibilities:

1. Develop and execute comprehensive social media strategies to achieve marketing objectives and enhance brand visibility.
2. Manage and maintain all social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
3. Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner.
4. Collaborate with the content team to ensure consistent messaging across all marketing channels.
5. Plan and execute social media advertising campaigns to reach target audiences and drive conversions.
6. Analyze social media performance metrics, track KPIs, and prepare regular reports to evaluate the effectiveness of campaigns and initiatives.
7. Stay updated on emerging social media trends, tools, and best practices, and implement innovative strategies to stay ahead of the competition.
8. Work closely with other departments, such as sales, product development, and customer service, to align social media efforts with overall business objectives.

Qualifications:

• In-depth knowledge of social media platforms, algorithms, and advertising tools.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinker with the ability to generate innovative ideas and content concepts.
• Strong analytical skills and proficiency in social media analytics tools.
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.