Social Media Specialist

Description

Who We Are

Wilson, founded in 1958, is a third-generation family-owned company that is here to keep your home cozy, lights on and the water flowing. We offer services in Plumbing, HVAC, Electrical, Restoration and more throughout Northeast Ohio. Members of our staff have opportunities to earn competitive pay and rewards, grow in their careers and become a part of a great team.

Why Choose The Wilson Companies

• Compensation - Top of market pay among our industry
• Medical Insurance – We pay 70% for you and your family's insurance premiums for health, dental, vision, and company paid life insurance
• Work life balance – Two weeks of PTO after 90 days, 7 paid holidays
• 401k Plan with a 3% match.
• $1500 ongoing education/training credit per year

Our Core Values

Betterment

The ambitious pursuit of winning individually and as a team.

Accountability

We do what we say we are going to do.

Teamwork

Winning only happens when we work as a team.

Transparency

We sell through education- not fear.

Requirements

What You’ll Actually Be Doing:

Social Media Strategy & Execution:

• Develop and execute tailored organic social media strategies for relevant platforms (primarily Instagram, Facebook, TikTok but also linkedin and youtube) aligned with overall marketing goals.
• Plan, create, and manage a dynamic content calendar, balancing planned content pillars with timely, reactive opportunities.

Native Content Creation:

• Independently create engaging, platform-native content including:
• Short-Form Video: Conceptualize, film (using mobile), and edit short videos (<30 seconds) for Reels, TikTok, Shorts using mobile editing tools (e.g., CapCut, platform editors, or editing software), leveraging trending sounds and formats appropriately.
• Image Content: Design and create basic graphics, memes, or edit photos using tools like Canva for quick-turnaround social posts.
• Copywriting: Write compelling, on-brand captions and text-based posts tailored for each platform's audience and best practices.

Community Management & Engagement:

• Actively monitor all social channels daily, responding promptly and engagingly to comments, messages, and mentions in the defined Wilson brand voice.
• Foster conversations, build relationships with followers, and cultivate a positive online community.
• Identify and leverage user-generated content opportunities.

Trend Monitoring & Adaptation:

• Dedicate time daily/weekly to actively monitor platforms (TikTok, Instagram, etc.) to identify emerging trends, sounds, formats, and relevant conversations.
• Quickly assess trend relevance and brand suitability, proposing and creating timely content adaptations for Wilson. Requires excellent judgment.

Publishing, Scheduling & Optimization:

• Manage all organic posting and scheduling across platforms, optimizing for reach and engagement based on platform best practices and audience behavior.

Performance Analysis & Reporting:

• Track, analyze, and report on key social media metrics (engagement rate, reach, follower growth, traffic, sentiment).
• Provide regular insights on what content formats and topics are resonating, informing future strategy and content creation.

Collaboration:

• Work closely with the Marketing Manager on overall strategy and brand alignment.
• Collaborate effectively with the Video Producer and external Designer resource by providing clear briefs for higher-production video and graphic needs that fall outside this role's scope.
• Participate actively in content brainstorming sessions.

What We’re Looking For:

• 4+ years of hands-on experience managing and demonstrably growing brand social media profiles, particularly on Instagram, Facebook, and TikTok.
• Proven ability to create engaging native social media content:
• Strong skills in mobile video creation and editing (using CapCut, Instagram/TikTok editors). Portfolio/examples required.
• Proficiency in basic graphic design using tools like Canva. Portfolio/examples required.
• Excellent social media copywriting skills, with the ability to adapt tone and style for different platforms and audiences.
• Deep understanding of social media platform algorithms, best practices, and current trends.
• Demonstrable experience in community management and fostering online engagement.
• Ability to analyze social media data and translate it into actionable insights.
• Exceptional communication skills (written and verbal) and ability to collaborate effectively remotely.
• Highly organized with experience managing content calendars.
• Creative, adaptable, proactive, and possesses excellent judgment regarding brand appropriateness.

Bonus but not required Qualifications:

• Experience marketing for local businesses or the home services industry.
• Familiarity with social media scheduling/analytics tools (e.g., Buffer, Hootsuite, Sprout Social).
• Basic understanding of paid social advertising concepts.

Further Notes:

• Emphasis on Native Content Creation: This is critical. Candidates MUST have demonstrable skills and portfolio examples of creating short-form video (mobile-shot/edited) and basic graphics specifically for social platforms (Reels, TikTok, FB/IG posts). Screen heavily for this.
• Trend Awareness & Agility: Look for candidates who show genuine enthusiasm for social media culture and can speak intelligently about identifying and appropriately adapting trends for a brand.
• Platform Focus: TikTok, Instagram, and Facebook experience are paramount.
• Hands-On Role: This is not just strategy; the candidate will be actively doing the creation, posting, and engagement daily.
• Home Services Interest: While not required, experience or understanding of marketing for local/home services is a significant advantage.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Social media management: 4 years (Preferred)

Work Location: In person