Social Media Specialist

Description

POSITION DESCRIPTION

Title of the position:

 Social Media Specialist 

Department:

 Outreach 

Status:

Part-Time Non-Exempt - 19 hours per week

Schedule:

Day, evening, and weekend hours. Schedules will be adjusted in response to changing operational needs.

Benefits:

Not Eligible

Salary Grade: 10

Salary: $19.98 per hour

Reports to:

Director of Outreach

Supervisory Responsibility:

 None

Position Summary:

The key areas of responsibility for the position include: assisting the Director of Outreach with managing all social media accounts, community calendars, and communication with other forms of media.  

Physical Requirements: 

The physical requirements are typical of an office environment and include sitting, standing, bending, walking, reaching, pushing/ pulling carts weighing over 100 lbs., lifting items weighting up to 50 lbs. and looking at a computer screen for long periods.

Minimum Qualifications:

• Bachelor’s degree with at least one (1) year of relevant Social Media experience; or a combination of education and experience equivalent to these requirements.
• A valid driver’s license 

Competencies:

The individual must understand the Library’s mission, goals and objectives; follow the Library’s policies and procedures. In order to perform the job successfully, an individual in this position must demonstrate the following competencies.  

1. Accurate/Efficient work performance: The individual performs job functions in an accurate and efficient manner; produces an appropriate quantity of work; follows detailed procedures and ensures accuracy in data and documentation; has a strong attention to details, (without getting bogged down in unnecessary detail); makes sound judgments and timely decisions; is able to manage multiple projects; is able to plan work and carry out tasks with minimal instructions; is able to determine project urgency in a practical way; gathers information and bases decisions on fact rather than emotion; communicates openly and appropriately with immediate supervisor and chain-of-command.
2. Good communication skills: The individual writes and speaks clearly and effectively; demonstrates openness and honesty; listens well during meetings and feedback sessions; states own opinions clearly and concisely; is willing to listen to the opinions and feedback of others; asks questions to ensure understanding; uses consideration and tact when offering opinions; informs supervisor/chain-of-command of problems in a timely manner.
3. Reliability and Dependability: The individual can be counted on to complete work in a timely and consistent manner; keeps commitments; is regularly present and punctual; arrives prepared for work; is committed to doing the best job possible; follows policies and procedures.
4. Cooperation and Teamwork: The individual treats all people with kindness and respect; values diverse perspectives; works harmoniously with others; responds positively to instructions; works well with management, co-workers, and patrons of the Library; is open minded and is willing to change his/her opinions on the basis of new information; refrains from activity that disrupts the workplace, affects productivity, disparages others, or harms the reputation of others or the Library.
5. Committed to Safety: The individual takes personal responsibility for safety; understands, encourages and carries out safety measures at all times; uses equipment and materials properly; maintains a neat and orderly work environment.

Duties and Responsibilities:

It is the responsibility of every employee of the Tuscaloosa Public Library (TPL) to perform duties necessary to ensure that the Library operates in a professional, efficient and effective manner at all times. The list below is an outline of the primary duties to be performed in this position; however, the list is not all-inclusive and should not be perceived as such. Employees are expected to perform all duties as assigned by their supervisor or chain-of-command (or his/her designee).

Primary Duties:

• Develop engaging and informative content that promotes library services, programs, events, and resources.  
• Schedule and manage social media posts, monitor channels for comments and messages, and responds to basic inquiries in a timely and professional manner. 
• Create and implement social media campaigns to promote specific library initiatives, such as summer reading programs, book releases, or community events.
• Track and analyze social media metrics to evaluate campaign effectiveness, identify trends, and provide reports to library administration.   
• Maintain up-to-date social media profiles, ensuring accurate information and consistent branding across all platforms.
• Collaborate with library staff to gather information about upcoming events and initiatives, and to ensure social media content aligns with library goals.
• Create visually appealing graphics and videos for social media posts, using design tools and software
• Attend and participate in advertising and marketing meetings.  
• Attend programs and events as needed to take pictures and gather testimonials from attendees. 
• Demonstrates strong oral and written communication skills
• Demonstrates strong customer service skills in interactions with patrons and coworkers
• Communicates professionally, courteously, and effectively
• Operates library equipment such as computers, copiers, bar code scanner, book carts, and postage processing equipment, vehicles, and telephone in an appropriate, respectful, efficient manner
• Works on special projects as assigned